12 August 2024

"Art Will Out," Part 4: Responses (continued)

 

A Supplement to the Regional Theater Series

[In the May/June issue of American Theatre, Editor-in-Chief Jim O’Quinn published an “editor’s note” that included the following comment:

. . . a pair of in-depth articles examines America’s ever-mutating institutional theatre system in the light of “Art Will Out” (Oct. ’02), Jaan Whitehead’s much-discussed essay that posited a gap between the creative needs of artists and the institutions that hire them [see Part 1, posted on 3 August].  Are our theatre institutions, on balance and in the main, nurturers of robust and genuine art, or, on occasion and unwittingly, inhibitors of it?  Zelda Fichandler and a panel of eight notable theatre folk consider this hot-button question.

[Fichandler’s article, “Whither (or Wither) Art?” is below; the panel discussion to which O’Quinn refers, “For Institutions, is Art the Bottom Line?” was posted in Part 3 of the “Art Will Out” series on 9 August.  Readers should note, if they haven’t read Part 3, that it includes “On Art and Institutions,” TCG Executive Director Ben Cameron’s introduction to the two pieces, the roundtable and Fichandler’s essay.] 

“WHITHER (OR WITHER) ART?”
by Zelda Fichandler
 

[Zelda Fichandler’s response to Jaan Whitehead’s AT article ran in American Theatre, volume 20, issue 5 (May/June 2003).  It was part of the Special Section, with “For Institutions, is Art the Bottom Line?” that (like Cameron’s introduction) was entitled “On Art and Institutions.”]

A RESIDENT THEATRE PIONEER GAUGES THE ARTISTIC PULSE
OF THE CONTEMPORARY AMERICAN THEATRE

Not this or that, but this and that. Because one thing is true, it doesn’t necessarily follow that the opposite is not also true. Up and down, back and forth, move ahead and drop back, no straight staircase to the sky but growth in a kind of spiral: success, success, success, then failure and disappointment, then the struggle to get unstuck and push ahead, to keep on keeping on, and the one who finishes last wins. Brecht has Galileo say, “As much of the truth gets through as we push through; we crawl by inches.”

Over the holidays, I had the time to catch up with the October, November and December [2002] issues of American Theatre and was astounded by the thought-provoking riches I found in them. Every theatre worker in the land appreciates and needs Ben Cameron’s recurring “Cheers!” Which is not to say that the TCG constituencies aren’t always encouraged to think outside the box. But here is something else again, something new, I believe—challenges to and warnings about the box itself. Serious questions are posed about the very form and nature of what we know as the “institutional theatre”—a kind of theatre that in the past half-century has transformed the way we produce (bring forth) our art. We are pushed to think about whether these institutions do or do not, did but now don’t, nurture the art and the artists—measured against their founding mission. Since those who challenge and warn are our friends and colleagues and raise their voices not only out of anger, disappointment and frustration, but also out of love and a sense of responsibility, I take their queries very seriously. I hope we can avoid being defensive and can listen up. Here are some personal ruminations.

I left Arena Stage in 1991, and I know that much has changed since then. It has become increasingly difficult to keep a theatre pressing forward in a creative way. In my time with the Acting Company, Margot Harley’s spirited young ensemble that tours the country with classics and new work, I continued to learn about the aspirations of young talent and about the amazing audience across America that is hungry for theatre. Leading an intense actor-training program within a large university has taught me how the weight of a highly structured, top-down institution actually feels; I have a deeper empathy with the artist’s sense that the largest issues are decided above. I speak in this essay as a representative of what has come to be called the “institutional theatre,” now under scrutiny, if not attack.

[Zelda Fichandler (1924-2016) co-founded Washington, D.C.’s Arena Stage in 1950 and served as artistic director from then until 1991. She was artistic director of New York City-based Acting Company, co-founded in 1972 by John Houseman (1902-88) and Margot Harley (b. 1935) out of the first graduating class of the Juilliard School’s drama program, from 1991 to 1994. Fichandler was also chair of the graduate acting program of New York University’s Tisch School of the Arts from 1984 to 2009.)]

My six-year-old grandson is wont to ask me how things were in the olden days (starting with the Age of the Dinosaurs, followed by an unimaginably long historical period pre-TV and baseball computer games, followed thereupon by the more hospitable present, which he very much enjoys). My point being that I may be able to bring some information from my experience with the dinosaurs that others of you may not have.

What are the critics saying to us? What do they suggest as the next crusade? What have they misperceived, and what enlightens us? What is feasible and what is pie-in-the-sky? And the big issues: A new generation of founders? Challenge the power of our boards? No longer an alternative theatre as we were founded to be, pass the torch to the new alternatives? Fold up our expensive tents and silently steal away? Out with the old, on with the new and every dog has his day? These are provocative questions, indeed! How do we respond to them? Jaan Whitehead (“Art Will Out,” Oct. ’02) acknowledges that not every theatre or board or mission statement is like every other, but feels that the pressure of institutional art (with the emphasis on “institution” rather than “art”) is widespread enough to warrant sounding the alarm.

What does she mean by institutional art? The following, I think: Art that is made with the right eye on the dollar, the left eye on the stage, with the right eye dominant. Art that doesn’t fly because it’s tethered to the bottom line. Formulaic art—this was a hit in Cleveland (Boston, Milwaukee, on or Off Broadway), this could attract a star, this one got a Tony, this one would be great for group sales or students or at Christmas or for spring vacation or for St. Patrick’s Day or around Rosh Hashonah [sic], etc., etc.; too many lows and not enough highs—a sense of uniformity, predictability, a sense of low-grade depression. Where is astonishment, derring-do, originality, hoopla? Is it one from Column A and one from Column B, or does it all add up to something intentional and brave? Does what we think the subscribers want or what quickens the theatre’s artistic heart come first?

Ah, what the subscribers want! The circle that Whitehead traces really exists—I’ve felt the clutch of it closing around me, and it’s a circle from hell. To stave off death, the maw of the box office must be fed. We count on the subscribers who make up one-half (or one-third or two-thirds or 90 percent) of our audience to feed it. [The issue of subscriber-driven theaters is examined in “‘Subscriptions Are Dead, Long Live Subscriptions” by Rosie Brownlow-Calkin, a recent AT publication posted on ROT on 12 June 2024.] Indeed, if we appear plump and chipper, other sources of nourishment may open up; no foundation or corporation wants to feed a dying theatre. If things work well and we give our subscribers what they want (and, of course, what we can afford), they’ll be back next year and we’ll be set for another season on a full stomach. And while there’s life, there’s hope.

This looks like a fair exchange, almost too good to be true, but we become suspicious and look around. Aha! it’s the audience who is running the theatre! No, the box office is running the theatre! No, the board and the executive director and his PR and marketing colleagues are running the theatre! No, the institution in general is running the theatre! That’s it, we’ve abdicated our creative freedom—that which defines us and for which we struggled to be born—so as not to bite the hands that feed us. And where does that get us? What might be the unintended consequences? Whitehead has opened up some thoughts that we have probably thought before and pushed aside, for where do these thoughts lead?

A theatre gets the audience it signals to and deserves, and repertory is destiny. As in any real-life relationship, the response we get springs from what we send out, give off, invite. Are we underrating our subscribers? Why should their taste, curiosity and capacity to chew hard on some tough thoughts or forgive a well-intentioned miss be less than ours? Presumably, deep down they’re very much like us despite differences in ethnicity, age, range of income. They come to the theatre to be awakened emotionally, psychologically, even intellectually and politically, and to have an adventure, to identify with a life that’s similar enough to theirs so they can recognize it but that plays out in different circumstances. Maybe their numbers would increase if we shared our own personal tastes more fully, opened ourselves up through our work to our own deepest concerns. And how do we know what they want if we don’t offer what we want? And how do they know what they want when they haven’t seen it yet? This is a better line of speculation; we should think further.

And what if the real audience, the one we must have to complete our work, drifts away and another audience replaces it who is satisfied with less? Audiences are not interchangeable integers, after all. Do we think that when the world turns—which it will—and the economy recovers—which it will—and a new president stimulates a change in the Zeitgeist (maybe John Kerry? [Kerry (D-Massachusetts; b. 1943) was the Democratic nominee for President of the United States in the 2004 election, losing to the incumbent, George W. Bush (R-Texas; b. 1946; 43rd President of the United States: 2001-09.]), do we think that then we can return to what we really want to do? And recover the audience we’ve lost? The future grows out of the present while the present seeps up out of the past. The choices we make today describe the theatre we’ll have tomorrow. Process is everything, and the outcome can’t be predicted. It’s possible for a theatre to die of starvation, and that, of course, is very sad. It’s also possible for it to wither away, and that is sadder.

Whitehead invites us to consider the relationship between institution and art. I think of an institution as a cradle and the thing we call art as the baby. There is reciprocal need: the baby needs the cradle, but the cradle is an empty, useless piece of wood without the baby. Baby Eugene O’Neill [1888-1953; American playwright; 1936 Nobel Laureate in Literature and only playwright to win four Pulitzer Prizes for Drama] didn’t have a cradle: he slept in a dresser drawer on the road with his actor-father [James O’Neill (1847-1920)] and mother [Mary Ellen (Quinlan) O’Neill (1857-1922)], but he created anyway, or perhaps because of. The institution can be as lean and simple as that dresser drawer or as elaborate and multi-leveled as money will buy; the sturdier-yet-flexible it can be, the more support it can offer. The cradle’s/institution’s function is to provide a continuity of comfort and stability, an opportunity for growth, an empathetic, responsive face, a respect for organic creative process, tolerance for behavioral slip-ups (like flops!) and pride in the baby’s hi-jinks. The institution accepts that the baby will develop according to its own internal laws and dedicates itself to providing the environment to encourage that.

Or this metaphor: The main event is not the institution. The main event is under the Big Top where the performers with their feats of magic and daring and the audience with its imaginative belief and its empathy get together and all breathe the same air at the same moment. All of them are grateful to the management for seeing to it that everyone has been paid, the lights are on, the event has come in on budget, the seats are filled and that the tent doesn’t leak. The president of the board and other board members have the best seats, as they deserve, and will later throw a party in appreciation of the extraordinarily audacious circus troupe. The clarity of this relationship is harder to maintain in threatening times because the board has the responsibility for the survival of the institution and can become excessively interested in what goes on in the tent as well as how much it cost to put it there. Tensions are to be expected and worked through, always remembering that while theatre is a business, its business is art, not business.

Because one thing is true it doesn’t necessarily follow that the opposite is not also true. The artist must have freedom to be playful, to work from internal impulses. But he also shares responsibility for the fiscal health of the institution; it may surprise the board to hear that, but I’ve always found it to be so. The various production departments struggle to stay on budget and are proud when they do and actors extend themselves in many ways to build audiences. As an artistic director, I have always celebrated the box office. The dollar that came to us through it was twice-blessed: once for what it could buy in goods and services and twice as a vote of confidence that bought us freedom. The first law of the theatre is success—without success there can be no theatre. That thought wraps around everything else one can say about what’s right or wrong about our institutions. It’s the iron-framework of fact. Since the norm of theatre is failure, not success, and since times are generally out of joint, the box office has come to be a place of special honor. Looked at in this way, the link between creativity and fiduciary responsibility is unbreakable.

Here’s one from the Dinosaur Age that just surfaced in my memory, all of a piece down to what I was wearing and where I sat. President [Dwight D.] Eisenhower [1890-1969; 34th President of the United States: 1953-61] had moved into the White House and the Republicans moved into Washington with him, buying the houses from the Democrats who were moving out. Our audience at Arena dwindled, and it would take several years to cultivate another one. In that Republican year, we lost $10,000 at the box office [equivalent to about $118,000 in 2024]—a large amount on such a small budget. My teacher and the co-founder of Arena Stage, Edward Mangum [1913-2001; Mangum left Arena in 1952], had moved on, so that fingers pointed only at me at the final board meeting of the season where the loss was to be explained and justified. I did my best. The board members were my friends, hand-picked by Ed and me and Tom Fichandler [1916-97; Zelda’s husband (separated in 1975) and co-founder of Arena with her and Mangum; retired in 1986] for their love of theatre and their willingness to put in $1,000 each [about $12,000 today] to get this idea off the ground. And they were pleased enough with the season. After I spoke, there was a fraught silence and then the chairman spoke up—heavily. This was the gist of it: “Of course we’re committed here to a balanced budget and no red ink and so we regret the $10,000 that was lost in this year’s operations. Zelda has explained to us how this happened. In the expectation that this was a one-time circumstance and that she will be able to guide us to a balanced budget next year and the years following, we accept the explanation and the loss.” And then the chairman asked that the board give me a vote of confidence, which they did. This was very sweet of them, and I appreciated it. But I chiefly remember the gesture as a moment of profound and unexpected learning. For I had not for a minute anticipated that a vote of no-confidence was anywhere in the cards.

What I learned was that while I was entitled to enjoy the freedom to fail, it was anticipated that I would not indulge in it too frequently. Further, that it would be much more comfortable for me if the failure could be attributed to some outside power—the Republicans, the snow, a parade, a flood in the Potomac River—and not to my own bad judgment or creative misstep. The vision thing was mine to have as long as whatever that vision generated by way of art could pay for itself by way of money. When the Ford Foundation and W. McNeil Lowry [1913-93; vice-president of the Ford Foundation at this time; honored with a special Tony Award in 1963 for his support of American theater] entered the field towards the end of the ’50s, Arena became not-for-profit in order to qualify for gifts and grants. But the same implicit understanding applied over the successive decades (and I never signed a contract; we would both know when it was time to part). Boards have become more sophisticated since the ’50s—through experience, they’ve learned the ways of a creative enterprise (up and down, back and forth). But I lived through my long tenure at Arena Stage in a state of not this or that but this and that—Money and Art, Art and Money. In later days, the unresolved dialectic was not even imposed by the institution; it had become internalized because that’s how things had to be. Since the late ’80s, the balance has become even more difficult for the artistic leaders to maintain as financial support has dwindled.

Whitehead asks us to cease looking outside and turn our gaze inward, to the inside of our institutions for the source of our sense of oppression and ways we might free ourselves from it. And, indeed, we must do that. But the outside is the primary dimension within which our theatres live. A theatre is an organism, an artwork in and of itself, and the person who holds the vision is its primary artist. It’s her angle-of-viewing that, like the super-objective of a play, animates all the rest. (Ralph Waldo Emerson was wise to note [in Self-Reliance (1841)] that “an institution is the lengthened shadow of a man.” For man, read person.) It’s as she confronts the sounds, sights, political conflicts, rhythms, scientific achievements, timbre of human relationships, status of minorities and women, contemporary forms of theatre and other art forms, and especially the economic support systems of her time that her vision for a theatre forms itself. An artistic director belongs to both worlds—one foot inside the institution, one outside. Consciously or unconsciously, a personal vision is born in reaction to a world.

[Superobjective (or, as Fichandler has it here, super-objective) is a Stanislavskian concept used by actors, acting teachers, and directors. The device is both what an actor devises as the basis of her or his character creation and, as here, what the director determines is the principal focus of the play.  It’s called in other acting systems the objective (Uta Hagen), intention, main action (Aaron Frankel), spine (Harold Clurman), or project (Bernard Beckerman).

[This isn’t the same as the story or plot action, what the playwright wrote; the play’s superobjective/main action is what the director brings to the production that makes it different from anyone else’s version. It’s what drives the play, in the director’s vision.

[There will be many “immediate” objectives or actions (for individual scenes and even beats), but only one main objective.  All immediate objectives will in some way relate to the superobjective, which makes the production cohere into a single event, rather than a collection of scenes or vignettes.]

Just imagine how the artistic director’s vision would expand and her heart lighten if suddenly there were a generous infusion of funds and she could pay for everything that she and the artists gathered around her had ever dreamed of. Then the tension between art and money could resolve. Then the relationship between institution and art could become crystal clear, unclouded by the pressures of survival. To think this way is to play with fantasy of course, for the Great Benefactor has retired and departed on a long tour of the universe and we don’t expect him back. But it’s a good bit of fantasy for it helps us to perceive the difficulty of artistic freedom in a culture defined by success in the marketplace. “He who pays the piper calls the tune” may be an overstatement of our situation, but that notion does now thread through all aspects of our institutional life.

But let us imagine that the Great Benefactor does, indeed, return with a new perspective on the Good and the Beautiful and, particularly, on those needy arts institutions that are impeded in their flowering. Could he lull our anxieties (Am I talented enough? Was that the right decision? Is this play going to make it?) or endow us with the talent and wisdom that isn’t already ours? Of course not. Take away our headaches, help us to sleep more soundly, provide more time with our families? Not a chance. Attract collaborators who will stake their creative fate with us? Show us how to build acting companies and use them well? Teach us how to be effective diplomats, fund-raisers, problem-solvers, writers, speakers, psychiatrists, and still be prepared for rehearsals? No way. Reveal to us how to treat Moliere and Chekhov as old friends we would never betray, yet move their texts into a contemporary world, or how to read a new script in an unfamiliar form and be able to imagine it living on the stage? Strengthen our will so that we can take the hills and valleys and not flee? Endow us with humor, tact, wisdom, patience and the capacity to affect others with our exhilaration in the work? Make clear to us the language of budgets and balance sheets so that we know how to match expenditures to a value system and spend money without wasting it? Sharpen our judgment and broaden our taste? Awaken our capacity for collegiality and our teacher’s warmth so that we may give our personal attention and support to all the work, not just our own, and to all the people doing it? Keep us on the pulse of our community so we can fathom our neighbors’ deepest thoughts maybe even before they themselves are aware of them? And keep us in touch with our world so its preoccupations can be reflected on our stages? No, he can’t. Of course he can’t.

I’ve just set down a job description for artistic leadership—the artistic director and his comrades who share the vision and contribute to it with their own skills. And that was the short form! So what can Mr. Great Benefactor do for us where Whitehead suggests we’re remiss? First, he would allow us to use the planning process as a way to fulfill our artistic dreams. Planning for the future would cease to be merely a function of budgeting and become one of dreaming. We would be able to plan out of the images in our minds rather than within the vise of this year’s (reduced?) budget and/or the nagging weight of accumulated debt. What else? He could lift from us the fears that repress the creative spirit. For it’s fear, I suggest, rather than lack of talent or imagination or good will that leads to making what Whitehead calls institutional art. Which one of us wants to be the one to fold up the tent?

Fear encourages caution and conformity, and caution and conformity are antithetical to what we refer to as art, since art is always a personal and original way of knowing the world. Creativity is born out of the capacity to play, and it’s the very capacity for meaningful play that defines us as human beings. We can play with political ideas, with scientific hypotheses, with new forms in literature, with bodies in space; we call a theatre production a play and we play the piano and the violin. The notion of play is indissolubly connected to the idea of freedom, and I left something out of the job description. It’s the artistic leader’s role to create a quiet and concentrated and non-judgmental environment so that the entire community can play within it without fear. Benefaction can help her with that. I emphasize the organic connection between funding and fear, for I’m not sure that it’s fully understood by those pointing to our lapses, unfulfilled commitments, seeming inhospitality to artists, etc. (In addition to Whitehead, see Todd London, “The Shape of Things to Come,” Nov. ’02, and Polly Carl, “Creating the Swell,” same issue [American Theatre, 19.9].)

[At the time of the publication of the referenced articles, Todd London was artistic director of the New York City-based New Dramatists, an organization of playwrights founded in 1949 which offers seven-year residencies for developing writers to build up their playwriting skills and develop their careers and housing for the resident writers. From 2018 to 2022, he served on the faculty at the New School’s School of Drama in New York and headed its MFA Playwriting Program.

[Polly Carl was the executive director of the Playwrights’ Center in Minneapolis, an organization focused on both supporting playwrights and promoting new plays to production at theaters. After 11 years at the Playwrights’ Center, including seven as producing artistic director, Carl moved on to the Steppenwolf Theatre Company as director of artistic development.  In 2011, Carl joined Arena Stage as director of the American Voices New Play Institute.  Currently, she’s is the director and editor of HowlRound: A Center for Theater Commons at Emerson College in Boston, a service organization whose aim is to support developing theatre practitioners and facilitate dialogue within the not-for-profit theater and performance arts field.]

London bravely opts for a new generation of artistic directors and a new generation of theatres and, for the companies and playwrights within them, not just a place at the table but the table itself. “Where is a new generation of writer-founders, of playwright-managers?” he asks. That’s a rousing manifesto, and certainly anything conceived in the imagination has the potential to be born into reality. Let some talented, courageous new leaders come forward and hitch themselves to the wagon. They will be warmly welcomed into the field—and gently warned. For founding today is very different from founding yesterday.

News from the dinosaurs: Beginning in the ’50s there was but a blank slate, and only a few of us were scratching on it. No models, just us, hanging onto skyhooks. An almost primitive instinct for improvisation and testing of reality was released. “What is to be done?” (by chance, the title of Lenin’s revolutionary pamphlet [1902]!) and “How is it to be done?” were the subtexts of our daily lives. The sands take lines unknown, as the poet said, even as a painter lays down on his canvas a random sketch that will define the painting to follow. At Arena, we sketched as we went, rapidly producing one thing after the other (17 shows in the first year because the audience was very small and we had to turn productions over quickly). Poor, so poor! Tireless—no, tired!—we lived play to play, and all there was of the future was right now. Modestly, slowly, the audience grew. Unexpectedly, the foundations (circa 1957) and the NEA (1965) and, later, corporations and our own community found us. They gave us money, but better than that, they gave us respect. Respect: “to look more at, to give attention to, to regard.” We felt important to more than this tiny unit on this tiny budget; we seemed to matter to the culture of our country. It was a heady ascent during those middle decades.

[Back in the 1950s, theater in the Nation’s Capital meant a touring show at the National Theatre, whatever was at Arena Stage, and a college production at Catholic University. Occasionally a special treat, such as a visit from the D’Oyly Carte Opera Company, would come along. Otherwise, the choices were pretty limited, and, except for Arena, pretty tame.

[Arena Stage was founded in August 1950, before I even turned four, by Edward Mangum, a professor at George Washington University; Zelda Fichandler, who became the long-serving artistic director; and her husband, Thomas C. Fichandler, who was the executive director. At that time, theater in Washington was limited. The oldest playhouse, Ford’s Theatre, built in 1863, had ceased presenting plays after the assassination of Abraham Lincoln there on 14 April 1865, not to reopen as a theater until 1968; it has been essentially a booking house since then.

[The National, where pre- and post-Broadway productions were mounted, opened in 1835 (though the current building only dates from 1923); I saw many plays and musicals there as a youngster. The John F. Kennedy Center for the Performing Arts didn’t open until 1971.

[As for indigenous productions, the only other outlet was the theater department of Catholic University, whose renowned director, Father Gilbert V. Hartke (1907-86), provided Washingtonians with excellent college-level productions of the classics and stage standards. During the summer, Hartke, the “show-biz priest,” ran the Olney Theatre (1938) in exurban Montgomery County, Maryland, which, in the ’50s and ’60s, was countryside. The fare at Olney was the usual summer-stock shows that played across the country on the straw-hat circuit, fun but hardly exciting or innovative. Finally, there were the Lisner Auditorium (opened 1943), on the campus of George Washington University, and Carter Barron Amphitheatre (1950) in Rock Creek Park which both hosted tours that included theatrical productions.

[When the Arena Stage joined the line up as the notion of regional theater spread across the country in the ‘40s, ‘50s, and, early ’60s, prospects for theater in Washington started to look up. When Arena began in 1950, there was little regional theater in the United States and no indigenous professional theater in the Nation’s Capital.]

A kind of promise was made to us, not in so many words, but a promise: These agencies would continue to be there for us and would participate in our future, caring that we survive. The promise was kept over many years, deepening as time went on and as we evolved artistically. We enjoyed the sense that if we came up with an innovative idea—artistic or organizational (organization was also considered creation)—it stood a chance of being funded. Then, for reasons you know, the promise was broken; the official culture turned its back. The final signal for me, theatrical in its communicative power, was that during her term as chairman of the NEA [1993-97], [actress] Jane Alexander was able to pin down only one private meeting with Bill Clinton [William J. Clinton (b. 1946); 42nd President of the United States: 1993-2001], which lasted just 20 minutes and offered no assurances (as noted in her book, Command Performance [PublicAffairs, 2000]). There was no longer any political capital to be gained for a sitting president to support the arts. And nothing has happened since then to suggest that the climate has changed.

Whitehead suggests the need to “move out from under institutional shadows” and the ripeness for “a new age of pioneers.” Pioneers will come or not come without our intervention and will always be welcome, and our theatres cast far more light than shadows—just imagine the American theatre without them! I salute the work of avant-garde theatres, community-based theatres, ethnically diverse theatres, ensembles of form-seekers, playwriting collectives and all forms of socially based theatres. I admire their creativity and freedom. I’ve watched them proliferate since the ’60s—often out of a singular aesthetic vision, the product of a single mind, or in response or antithesis to the institutional theatre. But while we come from the same line, the same root, these theatres are not “an alternative” but “a parallel” to the institutional theatre; they will neither replace nor inherit it, nor do we need to choose one form over the other. We are on different paths, with different tasks and structures that reflect them. Variants of the same species, each of us is a vital and essential part of the wonderful variety-within-unity that is the American Theatre. These parallel theatres are in great need of increased funding, which their flexibility and very variety make it hard for conservative funding agencies to categorize and, therefore, to support. That’s a great injustice that won’t be set right, I fear, until we have the seven years of plenty due us.

We should work together to discover and elect a president with an affinity for the arts. We should write and disseminate broadsides making the case for a New Deal for the arts in America. We should make immediate contact with [poet, literary critic, literary translator, and essayist] Dana Gioia, the new chairman of the NEA [2003-09], who promises to restore grants to individual artists and to find a way to increase federal funding. We should take inspiration from and look for another Helen Clark, elected prime minister of New Zealand in 1999 [until 2008], who promptly declared herself minister of arts, culture and heritage and within months injected tens of millions of dollars into a “cultural recovery package.” Something like this grand boost could happen to us; hope is a thing with feathers.

This isn’t the time, I suggest, to man the barricades and whip up an assault against a form of theatre that in the past half-century has become so imbedded in our theatrical way-of-life as to now be its dominant form, and which at the same time finds itself in the same position as many solo artists, locked outside and knocking at the gates. But is it not the time to listen hard with our inner ear and ask again as we asked before in that Age of the Dinosaur, “What is to be done?” And “How?”

There is an old Russian saying: “Circumstances alter cases,” which I take to mean “depending on where you sit, is how you see it,” or, “a thing changes depending on who’s looking at it.” It’s about relativism and the subjective nature of truth. Institutions feel betrayed by this spate of critical articles in American Theatre, kicked when they’re down—”After all we’ve done for you . . .!”—while the artists are frustrated and angry and prod the institutions to set new imaginative goals that will include them.

The feelings of the institutions are justified. Since mid-20th-century, they’ve been the primary developer of talent for the American theatre—for stage as well as film and TV. Go to a movie, turn on the tube, get tickets to a Broadway or Off-Broadway show, there our artists are. “We promised opportunity for artistic development, we delivered on that promise; there are more jobs for artists outside of New York than in it, the so-called center,” the institutions say. Taken all together, our theatres constitute a kind of national bazaar where Broadway producers shop for next year’s product and next year’s Pulitzer playwright. Where else can our new playwrights and their plays be developed but with us?

And we’ve created the possibility of a new way-of-life for those who want it. Actors, directors, designers, playwrights can move from theatre to theatre, using themselves creatively in dialogue with intelligent audiences, often evolving a sense of belonging with one or several theatres where they can count on coming back. What with these “theatre gigs”—plus film, TV soaps and commercials, voice-overs, designing or directing for opera, teaching—an artist can have a respected, even fulfilling life while building funds for retirement. Besides, say the institutions, artists don’t really want a home, they prefer moving along from choice to choice, it’s hard to pin them down even for one project; their agents stand in the way of long commitments out-of-town.

So what’s wrong with this picture? Nothing, if everybody’s satisfied with it. Don’t institutions tell it the way it is? Yes, but there are other voices, speaking up now loud and clear. They ask for involvement, a kind of permanence and continuity, the sort of emotional security and ebullience you feel in a personal relationship. They want their work to add to the overall work of the place, to build something with others and watch it grow. They want to belong to an idea they believe in and can serve with their creativity. They want to have a sense of self-determination and a role in defining the destiny of their institution.

Transient, temporary work sometimes feels as nothing but a high form of what the manufacturing industry calls “piece work”—you get paid for the number of “pieces of work” you turn out and how many you turn out is the measure of things, not you, yourself. On a rainy day, “jobbing-in”—our word for piece work—can make one feel devalued: a “gig” can only be followed by another “gig.” You may be moving along but only from here to there—moving, but not evolving.

If an actor is always cast because he’s “right for the role” with no consideration for the development of his own range and versatility, if with each role he starts over again with a group of strangers who have no collective experience to draw upon, if he sometimes gets the sense of himself as a kind of commodity—paid to fill a need—and then “time’s up and thanks,” what is it we’re saying to him? That “Theatre’s a precarious profession, we always knew that, be glad you’re working”? Is that okay? Is that enough?

Of all the artists, the playwright gets the most focused attention from the institution, and never more so than right now. That’s been my experience and it’s what I observe (see Lenora Inez Brown’s article “The Real World,” Nov. ’02). But the number of productions the playwright receives may not be the main point to her. To have her voice mingle with the voice of others in a collective consciousness as the play is evolved from within itself into production; to know that even if this one fails, the next time she knocks with a telephone book of pages in her hands, they have to let her in—might weigh more than any number of exposures of her work produced out of any number of disparate motives in any number of theatres.

[Brown was a former associate editor of American Theatre and the Head of Dramaturgy and Dramatic Criticism at the Theatre School of DePaul University in Chicago. She served as a member of the artistic team and a project dramaturg for the Sundance Theatre Labs in 2000 and 2001. As Director of New Play Development for Madison (Wisconsin) Repertory Theatre, she developed and produced the inaugural Fall Festival of the Future new play festival, which included the world première of Sarah Ruhl’s Eurydice. She was the dramaturg and literary manager for Crossroads Theatre Company {New Brunswick, New Jersey) when it received the 1999 Tony Award for Outstanding Regional Theatre, and worked on the book for the 1999 Tony-nominated musical It Ain’t Nothing But the Blues. She’s a past president of the Theatre for Young Audiences/USA.

[The American Theatre article referenced is a survey by AT that “explores the realm of new-work development—and dispels a few myths along the way.”]

There’s a tendency to romanticize our beginnings, as if we were an early Ideal Community. The beginnings weren’t romantic—they were exhausting, impoverished and full of anxiety, but, yes. there was a specialness about that time because our intention was so clear and unconflicted. Each of the small band of beginners, flying blind in our separate air spaces, was struggling to create an artistic home: a company, an artistic collective, living and working in one place over a period of time, all of us with the same notion of why it was important to be doing that, having compatible skills and talents and a view of our world and the role of art within it, all of us together engaged in an ongoing dialogue with our audience via theatrical means. It didn’t seem very complicated, it seemed entirely natural, inevitable, not even requiring elaboration in a manifesto or a mission statement. What else could a theatre be? How could you call it a theatre if it wasn’t a place? Who else could define the culture of a theatre but its artists? Define its style? Didn’t a collective art form require a collective? Weren’t we here to protest and even replace the put-it-up, smash-it-down one-shot system of Broadway?

Our earliest banners were emblazoned with “Not a Hotel for Theatre, but a Home!” and a few of us held onto these (and still have them!), but not very many of us. As years went by, other slogans came into style. “Professionalism! You Can Count on Us!” or “Good Plays Well Done, That’s the Ticket!” Or even “Eight-for-the-Price-of-Six!” And until I picked up my October, November and December issues of American Theatre, I had come to think that no one objected to the way things had become except some of my professional friends and my students, who want to be in companies, having been trained and proselytized for that kind of a life in art, but have not been able to find them.

The fact that artists are angry, frustrated and disappointed is not necessarily bad news. The other side of these feelings is that artists are insistent, energized, geared up to make larger commitments; they want in. Artists have become eager to become part of the warp and woof of institutional life and even take responsibility at its center (or as London puts it, occupy that center) but find institutions inhospitable or simply closed to them. Is this perception an illusion? How many artists have these thoughts and feelings? Six? Six hundred? Six thousand? If we were to throw a party, would they come? And is it true that the institutions are inhospitable or closed to artists? Is it too much of an ongoing responsibility to nurture a group of artists, drawing them into the center of the work? These questions are, of course, no use in a theoretical way, they need to be answered in practice. And the theatres would need to make the first move.

For starters, I suggest an effusive display of understanding that audiences come to the theatre to witness and partake of the work the artists have made—that it’s art that makes the money and not the other way around. “Imagination is the nose of the public,” wrote Edgar Allan Poe, “by this at any time it may be quietly led.” What else? Pay those who are mature and committed artists the top salaries within the institution, at least equal to that of any (other) fund-raiser or audience-builder. This gesture more than any other will signal where the artist stands as to recognition and power. In the deepest sense, artists are teachers—out of the darkness, they bring light—and their salary should be pegged to what a full professor makes at the university in the theatre’s community. In some smaller communities, that may still not be enough, so that allowances should be made for commercial Time-Outs. (Time-Outs for creative refreshment need to be possible as well.)

Artists should be invited to become involved in the total life of the institution in order to provide it with their special knowledge and point-of-view and to have their say. I read that while Ingmar Bergman was heading the Swedish National Theatre, he established a five-member artists’ council that he consulted about repertory, company membership, casting and the like. I don’t know how this idea would play out in America, though I wish I’d tried it myself. And a proportion of board positions should be set aside in the theatre’s by-laws or be established by common understanding for artists to occupy. This would be a very important change in the way we have operated, but it must be pressed for.

The presence of artists at board meetings would necessitate a transposition in vocabulary from a bottom-line, market-share, brand-conscious, focus-group lingo brought into the boardroom from a for-profit culture to a language of emotional meanings, thus bringing the board closer to the heartbeat of the theatre and unifying everyone around the real ideas that underlie the theatre. Significant issues do come up at board meetings, but are presented in such a way as to disconnect them from the life of the theatre as it’s experienced by those living it. The artists’ presence will focus these issue[s] in a more appropriate way. Remember that artists are smart; planning is the strategy by which they bring art into the world; the artist’s ability to juggle the animating idea along with time, money and materials is an aspect of her talent. Artists have much to contribute to the deliberations of a board.

To keep the artist outside the business of the institution (with which he’s engaged, at any rate) is to romanticize him (“Artists are above business”) at the same time that it miniaturizes him (“Artists just don’t have the head for it, they’re fanciful, unworldly creatures, we need to take care of them”). Why has it taken so long to see this?

The creative courage of the artistic director will inspire artists; they, in turn, will support the risks she takes on their behalf whether or not they succeed. The transparency she fosters so that information—whether good news or bad—is available to all, up and down and around the building, will deepen the sense of mutual respect and a communal destiny. And she will see to it that no one is made to feel intimidated to speak up; in story and myth, the figure of Death is always silent. The artistic director’s acknowledgement of ambiguity, relativism, second thoughts and struggle that exist behind difficult decisions will draw the artists even closer to her, revealing her as worthy of having, using and sharing power. The blinding glare of certainty always reduces intimacy and trust.

And so on. There are myriad ways for the institution to build an interactive relationship with its artists that will create the sense of a home where each can be for himself and also for the other and where all are for the work. Both Whitehead and London suggest some of these. Eventually, all of us must come to a much deeper understanding of the nature of the organism that we call a theatre. I hold close Aristotle’s statement: “What a thing can be, it must be, whether it be a horse or a man.” Or a theatre, he might have added, had he thought of it. At some point in the future, we’ll want to define ourselves by whether we insisted strongly enough on becoming what we can be, and therefore have become it. We will have come to consensus that artists are the theatre, not a separate tribe bussed in for the performances. The artists are the theatre, but administrators who protect and advance the artists’ work are also the theatre. And the theatre is also its board, volunteers of time, money and caring on behalf of a profession that must sometimes seem to them a total mystery, operating as it does on hunches, gambles, the unknown. What else is the theatre? The repertory is the theatre, its very flesh and bones. Its ticket prices, its brochures and ads and newsletters, its spaces, even if they’re humble, the intimacy of people pulling for the same thing, its respect for the intelligence of its audience, its restlessness and unceasing workload and so on and so on, and even the way the very air that hangs off the walls tells a stranger what kind of a place it is—all these are the theatre.

Everything both tangible and intangible is what a theatre is, and every thing is a part of everything else. A theatre is a refracted image of life itself and Life is all One, as Barbara exultantly discovers in the last act of Shaw’s most revolutionary play. Being all One, a theatre must organize itself in circles—concentric circles, not vertically as in Enron, but rather like the rings of a tree trunk, with the artistic director and her artists in the center, yes, but what’s a center without a circumference? It’s the outer border of the cell that guarantees the integrity of the nucleus.

Since theatre is both art and money, money and art, how will we pay for our ultimate epiphany? “How?” The question hovers and Aristotle is silent. Margo Jones, who had the original idea of professional theatre outside of New York and with her small, 198-seat theatre in Dallas, Tex. [Theatre ’47], began the long revolution in which we are still engaged, would say, “If you have a million-dollar idea, you can raise a million dollars.” She said this in the late ’40s, however, and I don’t know how many millions it would take to pay for that idea today. It might be that the roughly hundred million—plus or minus—that seems to be the price of a new theatre building could just as well be raised as endowment to support the idea of an artists[’] theatre. Or if the building is a must-have, then a half of what is raised, or if not a half, then a third or even a quarter, but no less, could be set aside for an artistic leap forward. What is a building but the enclosing of an Idea? [It would take over $8 million in 2002, when Fichandler published this essay, to pay for what $1 million would purchase in 1947, when Jones founded her theater.]

Here in the Nov. ’02 issue of American Theatre is a National Call for Manifestoes concerning the American theatre. It’s sponsored by Playwrights[’] Center, Polly Carl, executive director, and the Guthrie Theater [Minneapolis], Joe Dowling, artistic director, with other distinguished associates: Anna Deavere Smith’s Institute on the Arts and Civic Dialogue [founded in 1997 at Harvard University, Cambridge, Massachusetts; relocated to New York City in 2000], the Literary Managers and Dramaturgs of the Americas [based in New York City; founded in 1985], Actors Theatre of Louisville and Vanderbilt University Theatre [Nashville, Tennessee]. The Call asks for manifestoes “to imagine new possibilities for the future, engage in the idealism of the past, step forward and define our changing times, address the needs and necessity for the creation of new work of the theatre today.” Among the judges of the winning manifesto are [freelance dramaturg] Morgan Jenness, [playwright] Tony Kushner and [playwright, screenwriter and producer] Diana Son.

The engine of the Call seems to be “the need and necessity for the creation of new work” and the search for a contemporary American theatre that will define itself by responding to that thought. It’s of note that the Guthrie, one of America’s most esteemed theatres, whose artistic director is committed to developing new work, and the Actors Theatre of Louisville, with its long history of important new plays and playwrights, will be involved in bringing the chosen Manifesto to life. I hope that Carl will want to abandon her negative perception of what she calls “our behemoth institutions with their repressive powers,” and that London will come to regard his rhetorical cry, “Where are the theatres worthy of these artists?” as somewhat hyperbolic, since the glass that is half full promises well-equipped stages, experienced staffs, practiced audiences, in-place administrative systems—the protection of an institution able and interested to embrace new thought.

While our institutions may not currently be satisfying all the needs and expectations of artists, it’s only through and with them that there’s any hope for growth. In both a Marxist sense and a practical, theatrical one, only the institutional theatres possess the “means of production” necessary to carry the work forward. Acquiring these took labor, love, grit and guts, as well as an act of large imagination sustained over a long period of time. There is accumulated wisdom within the institutional theatre. Suspecting or under-valuing these theatres as partners would be more than foolhardy and would demonstrate to the world an unfortunate lack of historical perspective. All of us have to listen up, not just the institutions.

Nothing is so irresistible as a good example. If the time is right, one or two examples can become two or four, can become eight or twelve, and so on. Transformation via contagion is the evolutionary pattern of the resident theatre movement.

The only way to begin something is to begin it. The only way to change something is to go yourself, not send someone else. You may not want to grab hold of your destiny; you may want someone to hand your destiny to you, while meanwhile you can keep on railing against your unjust fate. That would be too bad; there’s so much future in the present moment.

I, too, send out a Call. It’s not as resonant as the other Call and won’t reach as far, but it could evoke an immediate response, and it’s achievable within current circumstances. I call out to a leading American playwright whom the world admires and trusts to step up to the plate and to take on the responsibilities of artistic directorship of the next theatre that’s looking for one and wants to devote three-quarters of its repertory to new work.

Our playwrights seem to be the most angry; the sense of exclusion, of disempowerment, seems strongest among them. Since their art is seminal to all the other arts, if it can be empowered to flourish, the other arts will bloom along with it. Beneath “the rage of powerlessness” noted in one of the articles can lie a deep and rich source of creative power, but it can be released only by opportunity. A director, designer or actor as artistic leader can surely provide this opportunity and each has done so. But a playwright-leader is one of their own and could serve them with a special understanding. The playwright whose authenticity is already established and whose empathy is assured carries a natural authority with other playwrights. Is it to be an impromptu table reading, a workshop, a lab production in an informal space, a full production—which is best for the playwright? The “workshopped-to-death” syndrome will be resolved by someone who has already been there, done that. The act of “auditioning” will have a different intention; from a test, a judgment, it will become an exploration, part of the overall process.

A number of our theatres focus very successfully on new work, but their relationship to the world’s classics is casual, if they produce them at all. I would hope that a playwright’s theatre would find the classics essential to its lab/teaching component: No playwright, no artist, was born yesterday; every artist stands on the shoulders of other artists working in other forms in other times. Classics in new adaptations and translations are new works and, representing profound excavations of the human spirit, belong in any theatre that claims to be contemporary.

In the work of a theatre, the playwright provides the scaffold of meaning and intention to which all the other arts attach. In performance, the actor is at the center; theatre as a performing art is an art of experience. Through the flesh and blood of the actor, the playwright comes alive, no matter when she lived. Playwrights and actors are natural companions, creating in a different way but always symbiotically. Anton Chekhov wrote to the company of the Moscow Art Theatre: “Never be afraid of an author. An actor is a free artist. You must create an image different from the author’s. When the two images—the author’s and the actor’s—fuse into one, then an artistic work is created.” There are soft rustles in the air; the idea of acting companies is blowing in again (and, of course, in a few theatres the idea has never left). Could it be that the playwright, actor, director could come together in a place in such a way as to form a dreamed-of golden triangle?

There will be a board who will understand the precarious nature of the undertaking and yet find it irresistible. The notion of research and development will be familiar to them; they will understand that it takes a lot of chaff to yield the wheat, that without bad plays there’s no field from which the good ones can emerge. One doesn’t know if the idea rates as a million-dollar idea that could raise a million (or whatever that is in current) dollars, but it’s not beyond imagining that it could. The budget has to be large enough to support the goals, otherwise fear will take over from imagination yet another time. “Art requires luxury, even abundance,” wrote Tolstoy. Indeed!

There is a level of fantasy to my line of thought, for is there an established playwright who would set aside his own writing for the arduous, time-consuming life of an artistic director? A playwright is the most solo of all theatre artists, while the artistic director belongs to the entire society of the theatre, last to herself. But there needs to be but one of you who hears the call. Sui generis, the example that occurs only once. And what follows is up to the others.

I was given for Christmas Mel Gussow’s book Conversations with Arthur Miller [sic; Conversations with Miller (2002); Conversations with Arthur Miller is a 1987 book edited by Matthew C. Roudané]. Here, from a conversation in 1986, is Miller’s response to a question from Gussow about his use of time:

If I had a theatre that I was connected to, a theatre of my peers, a working theatre with a good group of actors, I probably would have written a number of more plays. I had one experience like that and that was before Lincoln Center collapsed [Repertory Theater of Lincoln Center (1965-73)]. I had done After the Fall, and Harold Clurman came to me and said, “Look, we’ve got to have another play. Do you have anything else? And I wrote Incident at Vichy. And it worked out magically; there was a part for every actor in the company. That never occurred to me. There was an excitement about it. You didn’t have to run around finding producers. . . . It’s very important. It’s a defense against the outside. “We’re all in this together.”

Yes, we are.

[At the time this article was published, Zelda Fichandler was chair of the graduate acting program at the Tisch School of the Arts of New York University.  (Further details of Fichandler’s biography are embedded in several spots of this post.)

[The première of Incident at Vichy to which Arthur Miller refers above was produced by the Repertory Theater of Lincoln Center at the Washington Square ANTA Theatre in Greenwich Village from 3 December 1964 to 7 May 1965.  The campus of the Lincoln Center for the Performing Arts wasn’t completed in time for the production to be presented in the Vivian Beaumont Theater, which would become RTLC’s home until it disbanded in 1973.

[The final installment of this series will be posted on Thursday, 15 August.  Please come back to Rick On Theater to check out the last few responses to Jaan Whitehead’s comments on institutional theater.]


09 August 2024

"Art Will Out," Part 3: Responses (continued)

 

A Supplement to the Regional Theater Series

[This is the second installment of responses to “Art Will Out,” Jaan Whitehead’s essay in American Theatre, posted as Part 1 of this series on 3 August.  Part 3 is devoted to the roundtable mentioned several times in the magazine, the transcript of which follows the introduction to the Special Section, “On Art and Institutions,” in which it was published along with Zelda Fichandler’s own essay in response to Whitehead’s remarks.  

[The Fichandler piece will be posted as Part 4 on Monday, 12 August.  Altogether, there will be four follow-up installments to the posting of Whitehead’s article; Part 5 will arrive on Rick On Theater on Thursday, 15 August.] 

“ON ART AND INSTITUTIONS”
by Ben Cameron 

[Ben Cameron, who was at the time of this publication the Executive Director (1998-2006) of the Theatre Communications Group, the parent organization of American Theatre, ran this essay as the introduction to the Special Section of the May/June 2003 issue (20.5) in which the AT panel discussion (see below) in response to Jaan Whitehead’s “Art Will Out” (Part 1) and Zelda Fichandler’s “Whither (or Wither) Art?” (Part 4) were published.]

In October 2002. American Theatre published “Art Will Out,” by SITI trustee [SITI Company is an ensemble-based theater company started by Anne Bogart and Japanese director Tadashi Suzuki in 1992] and TCG National Council for the American theatre member Jaan Whitehead. In her article, Jaan [Whitehead] wondered whether the pressures of institutionalization can pull a theatre away from the art it was designed to serve. (The article in its entirety has been re-posted on our website at www.tcg.org. [n.b.: The article is no longer on the TCG site.)

Many of us found her observations disturbing and provocative, and believed that publication of the article would stimulate rigorous self-scrutiny among theatre leaders, especially in a time when the field is entering a new, increasingly difficult stage in a fight for survival.

To be frank, we were unprepared for the reactions the article excited—certainly the most heated of any magazine article from the five years of my tenure at TCG. Some readers were outraged; others thanked us for saying what, they believed, had too long gone unsaid. But most were curious: How were others receiving the piece? What use were they making of it? Did it ring true? In essence, people hungered, not for individual self-scrutiny, but for collective reflection, for dialogue rather than monologue, for complex response.

As a result, we convened a roundtable, composed in equal parts of management leaders and artistic leaders from different parts of the country, with varying degrees of tenure and different aesthetic orientations. We asked them to respond to Jaan’s article—to pinpoint areas of agreement and disagreement, of course, but, more important, to carry the discussion further and engage in precisely the kind of self-reflection the original article was designed to stimulate. We had only one rule: Rather than fantasize about how others behave or the motives and the processes used by others, they were to bring only their first hand [sic] experience to the table—i.e., to talk about what they knew rather than what they could suppose or infer. All of us at TCG owe them our thanks for their candor and generosity in tackling these ideas in a public forum, and we extend particular thanks to Cynthia Mayeda for her extraordinary skill in moderating and shaping their discussion.

At roughly the same time, a wonderfully articulate response to the same article arrived in our offices from Zelda Fichandler. What a perfect addition to this dialogue, we thought—the voice of one of the founders of the not-for-profit theatre movement, an individual who had been present as the very institutions now charged with losing their way were being invented and shaped. In her inimitable fashion, Zelda adds a far-reaching, deeply thoughtful and unique perspective, one that you will surely want to ponder at length.

With these articles, we invite you to respond and “weigh in” on our website at www.tcg.org. We hope to continue a lively discussion online, even as we recognize that limitations in printed space preclude additional essays on this topic here for the foreseeable future. With that said, we hope you find the two articles that follow as fascinating, provocative and deeply worthwhile as we believe them to be. With thanks to our eight panelists, to Zelda and specifically to Jaan for starting this whole ball rolling, we wish you happy reading.

[Just a reminder: while the roundtable is posted below, Fichandler’s essay, “Whither (or Wither) Art?” will be posted as Part 4 on 12 August.]

*  *  *  *
“FOR INSTITUTIONS, IS ART THE BOTTOM LINE?”
A conversation moderated by Cynthia Mayeda 

[The transcript of this roundtable discussion, occasioned by the publication in October 2002 of the Whitehead article, ran in American Theatre, volume 20, issue 5 (May/June 2003).  (Note that the information on the participants included in the transcription was current at the time of the publication of the discussion 21 years ago; it may no longer be accurate.)]

EIGHT THEATRE PROFESSIONALS CONSIDER THE QUESTION

In her essay “Art Will Out” (Oct. ’02), commentator Jaan Whitehead asked whether the evolution of the theatre field in recent decades has brought about “an imbalance in how the art relates to the institution, a dissonance that pushes the art and the artists into a subservient role that is antithetical to the health of the theatre.”

In Feb. ’03, eight theatre leaders gathered at the TCG offices in New York City to discuss this provocative topic, with Cynthia Mayeda, deputy director for institutional advancement at the Brooklyn Museum of Art, as moderator. The following is an edited version of their conversation.

participants:

beth emelson is the producing director of New York City’s Atlantic Theater Company and a member of Naked Angels Theatre Company. She was previously the producing director of Classic Stage Company and associate executive producer of Lincoln Center Theater. [All these theater companies are based in New York City.]

naomi grabel, currently the vice president of marketing and communications at the Kimmel Center for the Performing Arts in Philadelphia, was until recently the managing director for the Wilma Theater, also in Philadelphia. She previously spent 10 years in marketing and communications at Houston’s Alley Theatre and South Coast Repertory in Costa Mesa, Calif.

irene lewis is currently in her 11th year as artistic director of Center Stage in Baltimore, Md. She previously served as associate director at Connecticut’s Hartford Stage Company and artistic director of Philadelphia Theatre Company.

michael maso is in his 20th year as managing director of Boston’s Huntington Theatre Company and president of the League of Regional Theatres [LORT, the largest professional association for collective bargaining by regional theaters in the United States]. He previously was managing director at Alabama Shakespeare Festival in Montgomery and a freelance arts consultant.

jonathan moscone has served for the past four years as artistic director of California Shakespeare Theater in Berkeley. He was previously the associate director of Dallas Theater Center.

jim nicola has served for the past 15 years as the artistic director of New York Theatre Workshop. Previously he spent 10 years as producing associate at Arena Stage in Washington, D.C., and was associated for five years with the New York Shakespeare Festival [now the Jospeh Papp Public Theater].

james still, a Los Angeles-based playwright and director, is currently in his fifth season as playwright-in-residence at Indiana Repertory Theatre [IRT; Indianapolis].

paula tomei is currently in her 23rd year at South Coast Repertory in Costa Mesa, Calif., now serving as managing director. She is president of the board of directors of TCG.

cynthia mayeda: Where in Jaan Whitehead’s piece did you recognize your experience?

james still: For the most part, I don’t feel a deep separation in my own artistic life between the process of the organization and what’s on stage. Maybe because, as a freelance writer and a playwright-in-residence, I have feet in several worlds—-or maybe I’ve purposely gravitated toward organizations with more inherently holistic connections between the artistic and the organizations. While there are some theatres where I’ve worked that have certainly struggled with production and administration feeling like separate worlds, I’m also aware of enormous effort that’s gone on to help those two groups feel more creatively connected in as many ways as possible. In my experience, it’s been that effort that’s key to managing the potential gap.

jim nicola: I found myself, in one way or another, in every sentence of the article. As the artistic leader of a theatre, I obsess every day over the imbalances that Jaan seems to find in the field of theatrical institutions. In looking at the article more closely, I thought that Jaan was very boldly framing a challenge to all of us about the very nature of our collective institutions. She questions not only our fundamental assumptions beneath their structures, but also the ideas we have about the nature of the art found within them.

irene lewis: The word “institution” feels pitted against artists in a puzzling way. And yet institutions are made up of people, people who are artists, people who are your staff. They have mortgages to pay and they have to eat. And there’s a constant scramble on the artistic side—the responsibility of the artistic director: How do you not edit yourself, how do you not be paralyzed by the fact that your decisions determine the health of the building and affect the lives of all those people?

paula tomei: I don’t know why “institution” has become such a bad word, but it symbolizes something negative, as opposed to a support system and a lifeblood for people, for artists. It means health benefits and abilities beyond just paying a small wage, wages that can grow over time, and then you can embellish, hopefully, with other amenities, that help people make a life in this business-make a home, as opposed to having to come and go.

jonathan moscone: It means that you’re fighting in the marketplace. That you have a place at the table, that you’re not marginalized. That one day you can give health insurance to people. That’s a huge thing for me to be able to know I can do at the end of the day. And do I consider that an equal value to my rehearsal? Yes, I think I do. And I sometimes feel like a hack when I think that way, because I think I’m not being an artist, but I don’t really care. Because that’s where it gets to.

still: I think “institution” is often used as a code word for “larger organization.” I recognize that there are a lot of cities where there is one larger-sized theatre and then a group of smaller theatres. It’s easy to look at the large theatre as “the big house on the hill.” I hear it from the actors; I hear it from the audiences; I hear it from board members. And so there’s a split—a sense that they get everything and we get nothing, an “us versus them.”

naomi grabel: I had the privilege of partnering with two extraordinarily talented and extraordinarily visual artists. They care deeply, not just about audiences and actors, but about sets and lights and costumes and sound and the resources around the actor and the words and the audience. And they built the Wilma Theater from nothing to what it is today. [Wilma co-artistic director] Jiri Zizka [1953-2012; with his wife, Blanka (b. 1955), both born in Czechoslovakia] and I once had a conversation about the theatre they had started in, which was probably no larger than a conference room with 10-foot ceilings and no wing space and no fly space. He said, “After 17 years, I was depressed. I had done that kind of theatre for as long as I could and gave it everything, but then I wanted wing space and fly space. I wanted technical tricks and stage magic and all of the bells and whistles that an institution offers.” Two artists at the core of the Wilma built the institution.

lewis: And to be able to pay the artists!

grabel: That’s right!

michael maso: Even the things that may seem institutional spring from the artists. There is sometimes criticism when a large theatre decides to build a second stage to do new plays: People will say, “They don’t need to do that.” But that’s not the opinion of the artists at the center of the institution who think we must in order to do this work. Organizations take on enormous challenges, like new facilities, in fulfillment of a vision that comes from the artist who is at the core of the organization.

nicola: I think we all might agree that, in the last 10 to 20 years, theatres as institutions have had to get much better at marketing and fundraising, much more sophisticated at presenting themselves to their communities. But in looking at the art, however good it is, it isn’t so easy to perceive any comparably significant shift in tone or quality or shape. The work hasn’t experienced the same kind of easily visible transformation that the fancier, bigger, louder advertising has produced on the marketing side. And, therefore, what we most easily perceive is the growth that is necessary to get the dollars and the audiences in the seats to survive. Whether it’s true or not, it may be easy to perceive that the marketing sophistication has come at the expense of the art.

beth emelson: I can see how a lot of people would perceive that.

tomei: As you grow, obviously, yes, you learn more about how to market and get more sophisticated in general, but it still all comes down to the art. I mean, if your art isn’t good, it doesn’t matter how pretty your poster is.

maso: But, Jim, do you think that’s accurate—that marketing has come at the expense of art? With regards to your institution or any institution you know?

nicola: I believe it is easy for some to perceive that. In reality, I think it is probably true for some theatres and not true for others. I think the truth is only to be found case by case.

maso: I worry about our willingness to be sure about the problems other theatres have. It’s easy to perceive that someone else is making wrong decisions because perhaps we don’t like the work or we don’t like the artists they support—but maybe they are making those decisions for reasons we don’t see.

emelson: At our theatre, when it comes time to balance the budget, we find ourselves saying, “You know what? I don’t think we can actually afford to do that third workshop, that developmental piece. We can do the first two workshops and we can do the six mainstage shows and we can get the children’s productions up. We can say yes to all of that, but that thing we’re going to have to say no to comes from the worry we’re not going to make our rent.” It’s difficult, sometimes having to say no. But it’s a compromise. You can say yes a lot—it’s preferable to say yes.

tomei: It seems that we all look for ways to be able to say yes, as opposed to no. We always offer options, rather than shut down the artists in our institution and say, “You can’t be at the table.”

Obviously you do need to compromise. Working in the theatre is not so clear cut; compromise is necessary on all sides. How many theatres dedicated to amazing new work out there are doing A Christmas Carol, often in wonderful productions—but in part for financial reasons: What amazing new art is Christmas Carol supporting? At South Coast we do four or five new plays a year, and we do A Christmas Carol. And we know there’s an equation here and that this is actually a great compromise: It serves the community, and, through the income it provides to other projects, it serves the art.

lewis: And some people won’t and shouldn’t make that compromise. These are all individual decisions. Almost all the plays I present, I’m dying to present, for the most part. And I decided not to do A Christmas Carol. I know it can pay for a lot of things, I just won’t do it. If somebody believes there isn’t enough money, I prefer them to say to me, “Irene, something’s got to go. What do you want to do?” I don’t want to be told what’s going to go. So, I want to see the single seat numbers that are projected.

maso: Artists have differing desires in participating in the budgeting process. Some artists are interested in the nuts and bolts of administration, as you know, so they really are at the table. But some run in horror from the table. They want to be in the rehearsal hall. And we build institutions to support both kinds of these people.

moscone: For me, the question I hear in the essay is “the inevitability of being an institution” but not the question of “the inevitability of being an artist.” The realization that has been occupying my mind is that I’m dichotomous; the theatre is dichotomous; my partner is dichotomous. We both think about the same things—we think about the health of the building, we think about what it will take to be sure that people do not have to be laid off in this climate. And that’s artistry, I guess. In these times, I’m not sure what the lines are that divide the artist from the institution.

lewis: The creative juices are needed in every aspect of the theatre and can’t be isolated to the artists. There’s such creativity needed in the business office, in fundraising, and those people get so little back. We as artists are in the rehearsal hall, while they’re at a dinner trying to raise money for us.

moscone: Yes, yes. And so I found it more useful to think less about putting the “art” back in our arts institutions than about putting the mission back. Then it became a kind of question for everybody—to ask how we make that mission happen and how we don’t, how we conspire against that mission and how we don’t. All the problems that you face are related to that root of mission: If you have to make a cut, it must be conceived in relation to that mission. Cuts must work within that: It is the only way to make it through the horrors of everyday life.

What factors go into making the decisions that come out a season?

nicola: I think the question of predictability and the pressure of subscription and how we tend to make our work in the same way are things maybe that we all could think about. We just did a production of Caryl Churchill’s Far Away, with Stephen Daldry directing. We had to postpone it twice because of Stephen’s schedule. But I have worked in theatres where we had to announce to our subscribers that King Lear is opening on January 15 and if our director becomes unavailable, we’ll get someone else: We’re saying King Lear will open on January 15 no matter who is directing. But because we specifically wanted Stephen we had to look our staff and our members straight in the eye and say, “We’re going to have to really bite this.” The staff ultimately gave its wholehearted support to this messy inconvenience, as did most of our members. But we did have some audience members who were furious that we dared substitute Martha Clarke’s Vienna: Lusthaus for Caryl Churchill’s play. The relationship with them was built on predictability.

emelson: Being in New York is a different kind of problem than many institutional theatres outside the city have. We don’t look at our seasons as “a comedy, a musical, a drama, a classic” and so on. If you want to see exciting and edgy, you can come to Atlantic; if you want to see classics from a contemporary point of view, you can go to Classic Stage Company; if you want to see a new Caryl Churchill play, you go to New York Theatre Workshop, and so on—which is really great. You find your own niche and your own voice. But it can make the field a little narrow for you, too. Last year, we did Hobson’s Choice, an 1800s English comedy [British play by Harold Brighouse written in 1915, but set in 1880]. We had a great time with it, and it was very successful for us. But there were people who said, “Why is the theatre that was founded by David Mamet doing Hobson’s Choice?” We had been defined; we couldn’t move outside the box. And that can be very inhibiting for us.

lewis: Well, I select plays that I’m dying to do. I have a rather pragmatic viewpoint in that I like a lot of different kinds of plays. I like The Investigation [Peter Weiss (German), 1965); see “Performing Fact: The Documentary Drama” (9 October 2009)] next to Peter Pan [J. M. Barrie, 1904 (play); 1954 (musical adaptation)] next to Police Boys [Marion McClinton, 1995]. I like that range. I know that in Baltimore for this serious sort of challenging theatre we can expect between 13,000 and 14,000 subscribers. We’re never going to deliver any more. Now, do you have to be canny if you want to do two premieres out of six? Yes. And how are you going to pay for those? This year I had Peter Pan and Ain’t Misbehavin’ pay for them, even though my vision of Peter Pan was doing a dark version. With only 13,000 to 14,000 subscribers to worry about, I don’t have to compromise too much.

tomei: It’s not just “the season” that you find yourself thinking about; there are other parts of the organization that are artistic—there’s education and issues of how to reach new communities, all of which goes under the umbrella of artistic. At a certain point, you put it all out on the table and see how much it will cost. There may be a dialogue about some shifting in all aspects. Artistic planning can’t be taken in isolation.

maso: In planning we start with the works that are most exciting to the artistic director. We talk to the artists we want to work with, directors, sometimes actors, sometimes playwrights: What do we want to do? How do we want these relationships to build? And there can come a point in the season planning where we say, “Oops, we can’t afford to do all this. What are we going to do?” Sometimes we figure, “Oh, we can do a bigger thing if we share it with other people.” That’s how we solve the problem—we co-produce. And sometimes it’s: “We need to find something small now, so we can do all the big stuff.” That is a compromise that doesn’t always feel great—but sometimes it’s the best we can do. Your ambitions and your willingness to stretch and take a chance come to some point where there has to be compromise. I don’t see that as meaning that the artist isn’t central to the decision-making. I don’t think that’s about institutionalization either. I think that’s about life—and for theatres of all sizes, small as well as large.

lewis: But the burning desire of the artist has to come first, not issues of how it’s going to be perceived by the audience. And that frequently does get lost.

still: The IRT perspective is slightly different than a lot of these scenarios, because it’s the only LORT theatre in the state. Some people drive three hours to come see a play. Over a nine-play season, you want to provide both bridges and challenges to that audience. We consciously (and without apology) think about our audience. Does [IRT artistic director] Janet Allen believe in every play? Absolutely, even though there are compromises; there are deals we make with our audience. I work closely with Janet on season planning and I watch how plays fall off and come back on the season. Is some of it driven by budget? Of course; we can’t afford to do two 20-cast plays. So is she going to drive the theatre into debt because, by God, she’s going to do two 20-cast plays? Of course not, because that’s not good management, which she’s also responsible for as artistic director. We aren’t just passionate about the plays we wish we could put on our stages—we’re passionate about everything that we do put on our stages.

nicola: That’s true, I think. I’m in the middle of a big rumination about the concept of “the season.” I’m hoping to throw it away, to not think that way. I think the essay is challenging us, is equating institution with predictability and continuity, and art with adventure and surprise. Those are two things that are in every human soul—and we want both.

moscone: I’m trying to create a triangle between the artists, the subscribers and the plays. What are they subscribing to? What are they becoming members of? What is your philosophy? Where are you taking them? It’s easier for a theatre that is more niched, like Shakespeare, where there’s already a consistency, a given. But where I’m going to take them—is that what they’re signing on for?

nicola: How do you get people to wrap their minds around our output if we think in terms of seasons in the marketplace? Instead of thinking in terms of “the season,” we’re thinking about the rest of our work this year as the idea of the journey the American family is making from the end of the 20th century to where it might be at the end of the 21st century. We’re taking chunks of work that fall around ideas: You can get tickets for this show; you can be part of that event. There’s a symposium about the year 2050 and what scientists and economists, demographers and health care workers think the family is going to look like. We’re going to have to do a big shift, though.

I think intuitively in seasons, about what I want to say, about diversity of experience. I try to think about what things “on the stove” are the “hottest” and the most compelling together. But as old habits really do die hard, I still unconsciously think about our work in a construct of a “season.” I’m trying to break free of that “season” thinking, because it’s never really worked for us.

“Institutions” do try to be continuous and become a permanent part of their community. Fifty years ago, when you looked at any city in America, you saw a library and museum and a church and city hall—civic institutions that gave identity to the community—you did not see a theatre amongst those institutions. That’s been the intent of many of these organizations: to be there, in the community’s heart—and that’s been achieved. But there are other ways to do it. As time has passed, the nature of our community identity has changed, and perhaps we need to find new ways of being in the core of our cities. I’m trying to find those other ways.

moscone: I think that’s the key question: keeping the relationship with the audience to your advantage, while remaining free at the same time—as free as you can.

nicola: I’m thinking a lot about how we do it—how we make the work in certain traditional ways. The idea of a four-week rehearsal is universal in this country. I’m not making a judgment about whether that’s a good thing or a bad thing: It just is.

maso: Is there never a show where someone says, “Listen, we need an extra week on this. Can we do it?”

nicola: Yes, but it’s very hard for us to respond to such a request—and it’s definitely outside the box of how we do it. It’s not the amount of time per se; it’s the uniformity. I’ve been to theatres in Eastern Europe where they rehearse six months as a matter of course. Then, you see, at the end of the day, the productions tend to come out looking like the one that came before, because they have made it in the same way. I think it would be great if we could all start thinking about how we could not do it in just one way. How do we get organizations, our partners and the unions to help us to try something different? One of the problems within this, too, is that we’re trying to run things in extraordinarily impecunious times, where we as artists are regarded with suspicion or even hostility. We don’t have a lot of room for flexibility or miscalculation.

still: At IRT, we had never had a playwright-in-residence before. In many ways, we had to educate the staff and the audience about what that might mean to the institution. This season we opened with a new play of mine commissioned by IRT. And while people didn’t know what the play was about, they knew it was my play. That’s why many people came to see it—because they have a relationship to an artist in the community.

maso: That’s great. That’s the way it should be.

tomei: That’s how it works, in my experience, over the years of watching plays of different writers shift from a second theatre to a main audience, and now going back and forth quite comfortably. We watch our audience watching the writers: They know who the writers are, they know they’re new. Some of them now are a little more established, although they were new when they started with us. But it’s wonderful for our audience, our community, our institution to grow together.

moscone: How do you deal with, when you’re budgeting, getting information from the people who are the least empowered to finalize that decision? Like a props artisan, the props master, just as an example. How do you get information about what that year was like for that person and what their desires are, about how (if the future doesn’t hold more money) to think about reorganization of money? About how a budget is a philosophy, a planning document—those ideas as inherent in a budget. How do you get enough voices in so that then you can make all the decisions based on your vision for the theatre?

lewis: They weigh in, in my theatre.

maso: Every organization’s going to be different. We have a structure where the production department has a place at the table, a major place. But the question may be whether there is enough communication between the carpenter and the TD and production manager—communication which may depend to some extent on the specific staff that is there.

moscone: Well, I’m very interested in having the whole organism of staff and community and board understand the values of how we disperse our resources. Partly out of what you’re talking about—everyone has an opinion and they express it in various directions and they’re going to do that. But I feel I have, for myself, an obligation to try and say, “This is why we do what we do and how we do it.”

still: I demanded a place at the table. I went to board meetings; I went to finance committee meetings; I went to budget meetings, because I wanted to be a part of all that. Does every artist? Absolutely not; there are playwrights who only want to write plays. But I wanted more than that, and my involvement has created a bigger relationship to the institution that has served my work and the audience in ways that I could not have had otherwise. For me, it’s the difference between being a guest and being part of the family.

lewis: But not everyone will step forward; not everyone wants to think about these issues. Even so, at Center Stage, a person on the board, a personnel representative, speaks to almost every person in the theatre—asks them about the issues, asks them about their problems. And it happens every year.

tomei: Something that’s worked well for us is that every year everyone puts in writing an evaluation—a self-evaluation, an evaluation of the institution. I end up reading everyone’s, which is great, and I discuss them with [South Coast artistic director] Martin Benson and [producing artistic director] David Emmes. Some of them are hard to read, even while it’s not meant to be a personal attack. It is meant to be an honest assessment: “What can the theatre do to make your work better?” That’s the final question. It’s amazing how the people that you don’t hear from all year sometimes come up with the most wonderful ideas and assessments. It’s a great equalizer, in a way. But it also means that you do have to respond-whether there’s going to be something you can do or not, which opens a dialogue. “This idea may not ever be possible. Let’s talk about why. Let’s see if there’s something else we can do instead.” That happens a lot as a result of the process, throughout the organization. It creates a dialogue.

You know, I find that most managers are always pushing the artists into the center, into the foreground, into the spotlight, because it is the artists who have the power—it’s the art. It’s the magic, it’s what works. As Michael [Maso] said, “Our trustees like us well enough, but that’s not why they’re doing this.” Not at all. There’s no question why the community and, frankly, most employees and other artists come to the theatre. It’s not because they want to work in theatre administration: They’re looking to find the artist.

lewis: [Center Stage managing director] Michael Ross said to me, “Would you make an appearance at the finance committee this year and tell us what concerns you now?” he said, “The board needs to hear it from you. One appearance from you will have impact for the whole year.” So I’m gonna do it.

moscone: It was on the table at our theatre to reduce benefits by a third. And it wasn’t until I said, as the artist, “This is not going to happen” that the benefits were preserved. Once I said that—once I said it, everyone in the room chimed in with their full agreement. It wasn’t an artistic statement, and yet, in another way, it was. They heard it as such. You realize what kind of immense power one has in this position, and as an artistic director, of course you demand a place at the table.

lewis: But you really have to guard yourself about getting dragged into too much of this. You’ve got to work on the art. So this has to be very carefully portioned out. Otherwise you become an administrator. Which I have no interest in being.

emelson: But yet you’re the reason administrators want to be at the institution in the first place.

maso: Can we talk about trustees? Why are people trustees of these organizations? In general, the trustees whom you’ve worked with—think about them—are there primarily because they care about the artists. They’re devoting their time and energy because of their connection to the work. It’s not that mistakes aren’t made. But the notion that they don’t want to put the art at the center—and that they don’t respond with enormous energy to when the artist says, “This is critical—we have to do this next”—that idea feels wrong. When we tell them what artists need, they stand up and salute.

lewis: If they’re any good. If they’ve been trained right.

still: If I were to ask almost any of our board members at Indiana Rep—and we have about 40—”Which would you rather do? Go to a board meeting or go to one of our plays?”—they’re going to choose the play. They volunteer their time in order to have a deeper relationship to the work and the artists and to support that relationship to the community. They don’t want to run a theatre. They certainly don’t want to lead the artists. They want to be a part of a theatre and to insure [sic] that we can continue to do art on those stages.

[As I noted in Part 1, I posted interviews with members of two theater boards on Rick On Theater in “Theater Boards” (11 December 2022).]

lewis: They hire you to lead them.

moscone: They look for leaders; everyone in the world is dying for leadership. And, in part, that’s what they’re there for.

maso: The idea that “there’s now this imbalance that pushes the art and the artist into a subservient role” reflects a real tension, a tension that lives for each of us. But there is equally a tension in each of our organizations between vision and accomplishment. Dreaming and vision come crashing against the realities that can limit those dreams. I think that mostly what we struggle about and what we fail to do is to realize the artistic visions that are at the center of our organizations.

Any of us could probably point to a lot of theatres where we could say, in our own individual opinion, “That one has bad art and that one has bad management.” But is the real issue about these individual cases? Or is it about some institutional process that inevitably rips the heart out of the art at the center? I don’t believe that’s what “institutionalization” does.

The core issue is managing the tensions around how to support artists. But whether we do it well or not, we still have a structure that places the artist at the center. We still put these institutions in the hands of the artists and say, “Tell us how to get there.

nicola: It’s great that Jaan has provoked us—she opened a door, even if you disagree vehemently. This is a great thing.