Showing posts with label social media in theater. Show all posts
Showing posts with label social media in theater. Show all posts

01 May 2019

'Be More Chill': The Journey, Part 2


[On 18 April, I posted a collection of articles on Alien: The Play, a high school stage adaptation of the 1979 sci-fi movie, which caught the nation’s attention on social media.  The attention ended up garnering a $5,000 donation from the film’s director, Ridley Scott, to allow the student cast to give an additional performance beyond the two shows the original schedule allowed.  That performance was on 26 April, and was attended by no other than Sigourney Weaver, the actress who starred in the film (which celebrated the 40th anniversary of its release on that Friday). 

[Now I’m going to chronicle the unlikely rise of the Broadway musical Be More Chill, which reached the pinnacle of theater success also through social media.  I’ve collected the New York Times coverage of the three productions—the world première in Red Bank, New Jersey, which should have been the end of its road except that the cast recording of the score went viral on the ’Net; the short Off-Broadway run on New York City’s Theatre Row; and its transfer to Broadway where it opened on 10 March for a commercial run (which currently stands at 30 previews and 62 regular performances as of 31 April).  Here is the second installment (the first part was posted on ROT on 28 April) of  the three reviews plus a couple of additional features on the phenomenon of Be More Chill, the little play that could (and did). 

[The Street of Broken Dreams, indeed!]

 “KEEPING A FAMILY TOGETHER”
by Michael Paulson

[On 24 February 2019, in the Sunday Times’ “Arts & Leisure” section, Joe Iconis, Be More Chill’s lyricist and composer, talked with Michael Paulson about creating the play with his collaborators.]

Joe Iconis exploded out of N.Y.U. on a wave of hope. A songwriter with a knack for story and a taste for strange, he won the Jonathan Larson grant for early career composers. He scooped up the Kleban prize for most promising lyricist. He was hailed by Newsday as “ginormously talented.”

The descriptors piled up until they made no sense any more. Emerging. Rising. Up-and-coming.

But something wasn’t clicking. Year after year he wrote song after song, show after show. Small-scale productions came and went; big-time producers did not.

He sustained himself on determination. And side jobs. And borrowed money.

But mostly, he sustained himself with an unusual artistic collective — the Family, an evolving cohort of multitalented misfits (their word) — that, for more than a decade, has plied basements and barns, singing Mr. Iconis’s rock- and pop-influenced songs to a growing audience of fans.

It is fandom that is finally propelling Mr. Iconis to Broadway.

The sci-fi high school musical “Be More Chill,” for which he wrote music and lyrics, was left for dead in New Jersey after a tepid review from The New York Times. Resurrection has come thanks to young enthusiasts, who created YouTube videos using the show’s music, shared fan art on Tumblr, and have streamed the cast album more than 200 million times.

The show, adapted from a young adult novel by Ned Vizzini about a nerdy teenager who swallows a pill-sized supercomputer that promises to improve his life, is now in previews at the Lyceum Theater; about half the cast are performers who are part of Mr. Iconis’s crew.

Now he is spending his nights where he has long wanted to be, in the row of creators cradling laptops and binders at the back of a Broadway theater, polishing the show before it opens March 10. On his right forearm he sports a tattoo of a mule. “Hairy and stubborn,” he explains. “Just like me.”

Mr. Iconis, 37, says his life changed forever when, as a 6-year-old growing up on Long Island, he saw his first Off Broadway musical: the original production of “Little Shop of Horrors,” a zany rock romp about a blood-craving, flesh-eating houseplant. “I was a little kid who was really scared — I would always cry in movies, and I never wanted to be away from my parents,” he said. “But ‘Little Shop’ didn’t scare me. It made me feel alive.”

Each year for his birthday, and sometimes on holidays, he would see another show. He tracked theater seasons by reading newspaper ads; he tried to estimate box office grosses by calling ticket sellers to ask about seat availability.

He loved theater. But he hated performing. “I was always terrible,” he said. “I knew I was terrible. And it terrified me.”

So he took to the piano, writing songs, directing shows, doing anything that allowed him to make theater without being center stage. “I both gravitate toward and identify with people who feel like they don’t quite fit in,” he said. In college and grad school, both at New York University, he zeroed in on writing, and for his thesis in 2005, he crafted a musical about a garage band, “The Black Suits,” that seemed to have promise.

“I thought, ‘This show will be produced Off Broadway, it will be well received, it will go to Broadway, and this is how I will enter into the musical theater world,’” he said.

The universe had other ideas. And Mr. Iconis, a prolific writer, was impatient to get his songs heard.

So in 2006 he staged a concert at Ars Nova, a small but prestigious theater that seeks to develop early-career artists. He thought of “Things to Ruin,” as he called it, as a theatrical version of a rock album that never existed. He was the de facto frontman, playing the piano and occasionally singing, and he found that he now relished that. But his shows were also a showcase for his friends.

The cabaret scene in New York was dominated by solo acts and celebrities, but Mr. Iconis wanted something different — a sort of troupe of troubadours, most of them unknown. He had inspirations in mind — the filmmaker Robert Altman, for one, but also the Muppets, because, in Mr. Iconis’s fervid imagination, they are the model of an ensemble that successfully integrates friendship and theatermaking.

There were maybe 10 participants to start — among them Jason Tam and Jason SweetTooth Williams, both of whom are in the cast of “Be More Chill,” Mr. Tam as the Squip (that’s the supercomputer) and Mr. Williams in three roles, including a high school drama teacher.

By last Christmas, when Joe Iconis and Friends performed what are now their annual Christmas shows at Feinstein’s/54 Below, directed by his longtime collaborator John Simpkins, there were 65 performers — onstage, interspersed among the audience, even caroling in the bathrooms.

“We were a bunch of rambunctious punk kids that loved musical theater but maybe didn’t quite fit into the quintessential musical theater mold,” Mr. Tam said. “But we found each other and we found Joe Iconis.”

Many of his songs are clever and raw, like “Everybody’s at the Bar Without Me,” a furious ballad about feeling left out, and “The Goodbye Song,” the raucous singalong which closes most shows, inspired by a dying father bidding farewell to his child, but also weaving in affectionate allusions to E.T.’s return home in the great 1982 Spielberg movie.

In the early years, the concerts were mostly at the Laurie Beechman Theater, a basement space underneath a Times Square restaurant, and at Joe’s Pub, part of the Public Theater. In recent years, the main performances have been over Labor Day weekend at Barrington Stage Company in the Berkshires, and in December with a series of Christmas-themed shows at 54 Below, but there have been lots of others — even a private party attended by James Earl Jones.

“It feels like this crazy circus that has followed him and helped put the music out there and spread the word about what he does,” said Lauren Marcus, who met Mr. Iconis when she was at N.Y.U., sang in one of his earliest concerts, and then married him at a ceremony followed by a jamboree.

The performances are silly and celebratory and self-referential. The recent Christmas show included jokes about “making people go viral” (an allusion to “Be More Chill”), and managed to be at once ever-so-winkingly politically incorrect and super-woke. (“Baby, It’s Cold Outside” featured an interpolated exchange between the two performers about the gender politics of the song.)

Over the years, artists have come, and gone, and come again. “The more I met people, the more it started to become this idea — like I’m driving a bus, and I would tell people to hop on, and they could stay as long as they want to,” Mr. Iconis said. “The whole Family idea is loose enough to accommodate the lives of working artists — it needed to allow people to come and go as their life allowed.”

Some are on Broadway — Eric William Morris, a longtime member of the Family who portrays an addled bartender in the Christmas shows, is now starring in a musical adaptation of “King Kong” — but many, like Mr. Iconis, have long been waiting for a big break.

“We shared that feeling — when is this going to happen, and should we just go be investment bankers?” Mr. Williams said. “What got him and all of us through these struggling times were these concerts that we did together.”

There’s been some blowback. “I definitely have a reputation of being very loyal, and that’s important to me — I love creating art with artists I have a history and a relationship with,” Mr. Iconis said. “But there was this notion of me as a frat boy working with his college friends. People got so insane about this idea of me just working with my buds.”

He is unapologetic about wanting to advance his collaborators, and not simply allow them to be replaced by “someone who was on a TV show in 2003,” which is how he often sees theater casting. “Many people have performed my stuff brilliantly for years, and I feel like it’s my responsibility to do whatever I can to help,” he said.

George Salazar, an actor who was featured in a Broadway revival of “Godspell” when he met Mr. Iconis, started singing in his concerts, and is now starring in “Be More Chill” as the protagonist’s best friend; his emotional rendition of the show’s big number, “Michael in the Bathroom,” has made him an internet sensation.

“The Family is a group of misfits,” Mr. Salazar said, “but the things that make us strange and different are the very things Joe enjoys.”

Mr. Iconis likes to write in public spaces — coffee shops and bars — away from the piano, focusing on lyric and drama, and letting that drive melody. He has been prolific, helping to create 10 full-length musicals, but has also been increasingly disappointed that none found commercial success, and at times has even wondered whether he should try to convert one of his side jobs, graphic design, into a full-time career.

“He’s had a tough time getting shows on, because people don’t know where to place his shows — they have a childlike exuberance for adults,” said Julianne Boyd, the artistic director of Barrington Stage.

He is culturally omnivorous, and often turns to musicals or films to explain his own feelings. Asked about his frustration, he cites a scene in “Boogie Nights” when the porn star protagonist realizes he is not going to get where he wanted, and a moment in “Synecdoche, New York” when a character buys a house on fire, knowing it might kill her.

But one doesn’t have to look far to see how taxing his long journey has been: His breakout song, “Broadway, Here I Come!,” an oft-covered number featured on the NBC television series “Smash,” is, at its most literal, about someone hoping to get to Broadway who contemplates suicide.

“I never stopped working, and I never stopped doing concerts, but it started to feel like there was a bit of doom hanging over everything, and then I started to see other people now coming up, and they were the next big things, and I was passed over,” he said. “After a while it started to feel exhausting.”

He was introduced to “Be More Chill” by his agent, who suggested that he and the book writer, Joe Tracz, take a look at the novel.

From the beginning, members of the Family have been part of the development process. The Broadway cast includes not only Mr. Tam, Mr. Williams, Ms. Marcus and Mr. Salazar, but also stars Will Roland, who as an N.Y.U. student in 2008 had a cameo in the Christmas show.

And one of the show’s producers, Jennifer Ashley Tepper, was a college student interning at the York Theater Company when she stumbled across an Iconis demo tape; she was wowed, and has been helping produce his concerts and shows for the last decade. “The path has been hard,” she said. “There was one night when I was so upset about a bad review a show of Joe’s got that I threw a glass out a window.”

“Be More Chill,” directed by Stephen Brackett, had its initial production at Two River Theater in New Jersey; Mr. Iconis and his collaborators thought it was going well, but after The New York Times disagreed, that was the end of that. “We spent nearly two years trying to get producers and regional theaters interested, and it was very clear no one was,” Mr. Iconis said. So he agreed to license the show for community productions, and many signed up; since June of 2017, R&H Theatricals has issued 145 licenses for the show.

Among those who licensed the show was Jerry Goehring, the director of the theater arts program at a Connecticut college, Sacred Heart University. He was startled at how quickly the school’s production, which he directed, sold out, and how many people traveled from afar to see it, so he optioned the rights.

Last summer, Mr. Goehring and Ms. Tepper rented space Off Broadway to stage a commercial run of the show. That, too, sold out, with throngs of young people defying the critics and flocking to the show. So Broadway, here they come.

And now that Mr. Iconis is a Broadway composer, the theater world is opening to him further.

Emboldened by “Be More Chill,” which is selling well in early previews, Ms. Tepper is planning this week to announce a commercial Off Broadway production of another Iconis show, “Broadway Bounty Hunter,” about an out-of-work actor who finds a job hunting criminals. It stars Annie Golden, who, although more than a generation older than Mr. Iconis and his college friends, is one of his most loyal collaborators.

He has two more high-profile works in process: “The Untitled Unauthorized Hunter S. Thompson Musical,” commissioned by La Jolla Playhouse, with a Tony-winning director, Christopher Ashley, attached; and “Punk Rock Girl,” a jukebox musical featuring songs popularized by female musicians.

“The dream is that it’s a show done by school groups, and that it would be impossible not to cast the strangest kids — the kids who would normally do tech,” Mr. Iconis said. “That was my guiding principle — to write roles for the weird kids."

As he watches “Be More Chill” through the preview process, he is obviously nervous, aware that critics still may not embrace his work. But he is determined to use the energy surrounding this show to fuel his other projects.

“You can use your theater cred to do film or TV or music, but I’m just not interested,” he said. “The thing I want to do is have musicals running in theaters, hopefully close to, or on, Broadway.”

*  *  *  *
“YOUNG ANGST, WRIT LOUD”
by Ben Brantley

[Be More Chill opened at the Lyceum Theater on West 43rd Street, east of Broadway, on 10 March 2019 after beginning previews on 13 February.  Brantley re-reviewed the musical for the Times on 11 March and this time, Show-Score gave his notice a 45, well in the negative range.  The site gave Be More Chill an average rating of 70 based on 48 published notices, with the highest score of a pair of 95’s going to TheaterMania and the Wall Street Journal, and the lowest rating of 35 for the Washington Post.  Sixty percent of the Broadway reviews were positive, 23% were mixed, and 17% were negative.]

It seems you can’t set foot in a Broadway theater these days without running into a noisy passel of high school students. Not in the lobby, though that might be refreshing given the general grayness of theatergoing audiences. The kids I’m talking about have commandeered the stage, to let the world know — preferably in song — that it’s not easy being teen.

Usually embodied by performers at least a decade older than the characters they’re portraying, Broadway’s swelling throng of anguished adolescents may all share a common grudge against life (and more often than not a basic plotline). But they mercifully have different ways of expressing their grievances, in shows as different as the sophisticated, brooding “Dear Evan Hansen,” the smart-mouthed “Mean Girls” and the big-hearted “The Prom.”

Now, after selling out its limited run Off Broadway last summer, the rabidly eager “Be More Chill,” which opened on Sunday at the Lyceum Theater, has joined the crowded field of shows about hormonally-overcharged outsiders longing for acceptance. While its characters, inevitably, learn that being popular isn’t everything, the show’s investors would no doubt beg to differ.

Adapted by Joe Iconis (songs) and Joe Tracz (book) from Ned Vizzini’s appealing young adult novel, “Be More Chill” has already broken the Lyceum house record for a single week of ticket sales. If it sustains that momentum, it will be partly because this latest entry in the puberty musical sweepstakes has traits that undeniably set it apart from its competition.

For one thing, it is — by cold critical standards — the worst of the lot, with a repetitive score, painfully forced rhymes, cartoonish acting and a general approach that mistakes decibel level (literally and metaphorically) for emotional intensity. But this ostensible amateurishness may be exactly what sells “Be More Chill” to its young target audience.

Alone among Broadway musicals, “Be More Chill” feels as if it could have been created by the teenagers it portrays, or perhaps by even younger people imagining what high school will be like. Though its production values have been souped up since I saw it in August, the show’s current incarnation — which features the same cast and is again directed by Stephen Brackett — remains a festival of klutziness that you could imagine being put together in the bedrooms and basements of young YouTubers.

In fact, it was through social media that “Be More Chill” acquired its ever-expanding fan base after an initial, critically dismissed run at Two River Theater in Red Bank, N.J., in 2015. The cast recording inspired a staggering number of storyboard art presentations and lip-synced video performances on YouTube and when it opened Off Broadway, its score had been streamed more than 150 million times.

The plot, presented in a droller and less hysterical vein in the novel that inspired it, is a sci-fi variation on the theme of social paranoia that has long ruled teenage entertainment. A nerdy, terminally unhip hero, Jeremy Heere (a self-effacing, sweetly adenoidal Will Roland), is offered a computerized pill, called a Squip, that rewires him to run with the cool crowd. Played by Jason Tam, in the show’s slickest performance, the Squip materializes to Jeremy looking like Keanu Reeves in “The Matrix” and proceeds to dictate his life.

That basic premise recalls the Eisenhower-era horror classic “Invasion of the Body Snatchers,” which gratifyingly suggested that those who rule the status quo are really mindless pod people. At first Jeremy — the anxious son of a morose single Dad (Jason SweetTooth Williams) who mopes around the house in his underwear — is ecstatic just to fit in.

But like the leading characters of “Dear Evan Hansen” and “Mean Girls,” Jeremy learns that popularity comes at a dehumanizing price. His hour of reckoning takes place during a performance of a school play about a zombie apocalypse, during which he wrestles with his bad cyber angel.

He is assisted by his bestie, the forever gauche Michael Mell (the highly emotive George Salazar), whom Jeremy had abandoned on the road to social success. He is also inspired by selfless love — for the madcap Christine Canigula (a hyperkinetic Stephanie Hsu).

This all sounds like more fun than it is — at least for anyone over the age of 21. (That’s a generous cutoff point.) The acting, singing and dancing (choreographed by Chase Brock) are all, to put it kindly, frenetic. The set (by Beowulf Boritt), lighting (Tyler Micoleau) costumes (Bobby Frederick Tilley II) and projections (Alex Basco Koch) bring to mind bright fan fiction comic books drawn in fluorescent crayon.

Despite a lively production number that brings the classic “Telephone Hour” scene from “Bye Bye Birdie” into the present (as “The Smartphone Hour,” led by the powerhouse Tiffany Mann), the show’s cultural and technological frames of reference aren’t truly of the moment. Much of “Be More Chill” could have been staged in the late 20th century, when the first “Matrix” movie came out, without seeming out of place or even prescient.

But it may be its very lack of chillness that has allowed “Be More Chill” to capture so many young hearts. None of the characters on stage really look like enviably glamorous popular people, but friendly nebbishes imitating the social elite with slapdash satirical broad strokes.

The rhymes in Mr. Iconis’s lyrics feel like they might have been improvised on the spot by class-cutting stoners behind the gym. (An example from the showstopping “Michael in the Bathroom”: “I’d rather fake pee/Than stand awkwardly.”)

Doubtless much care and calculation has gone into remounting “Be More Chill.” But it still has the goofy karaoke quality of kids performing boisterously for other kids. It doesn’t try to dazzle its audience with glossy professionalism. For better or worse, this may be the only show on Broadway that a tween could see and think happily, “Hey, I could do that at home.”

Be More Chill

Credits Music and lyrics by Joe Iconis; Book by Joe Tracz; Choreography by Chase Brock; Directed by Stephen Brackett

Cast Cameron Bond, Gerard Canonico, Katlyn Carlson, Stephanie Hsu, Troy Iwata, Tiffany Mann, Lauren Marcus, Will Roland, George Salazar, Britton Smith, Talia Suskauer, Jason Tam and Jason SweetTooth Williams

*  *  *  *
“‘BE MORE CHILL’ GETS A BITTERSWEET AFTERLIFE”
by Alexandra Alter

[On Sunday, 17 March 2019, in its “Arts & Leisure” section, the New York Times published a profile of Ned Vizzini, the author of the 2004 novel Be More Chill on which the musical is based.  Vizzini, who suffered from depression, committed suicide on 19 December 2013 at the age of 32.]

The musical, based on a novel by Ned Vizzini, opens after a fraught journey.

One morning this January, the artist Sabra Embury got an alarming private message from a stranger on social media.

The young man told her that he was struggling with mental illness and hearing voices, and that he had recently read “Be More Chill,” a novel by Ned Vizzini, Ms. Embury’s husband, who died in 2013. He wondered if Mr. Vizzini ever heard voices, and if that was how he got the idea for the novel, which features a teenage boy who swallows a pill-size supercomputer that manifests as a disembodied presence in his head.

Ms. Embury immediately wrote back, assuring the stranger that he wasn’t alone, and that he was brave to reach out to her.

Over the past five years, Ms. Embury has gotten similar notes on a near daily basis, ever since Mr. Vizzini, who suffered from anxiety and depression, took his own life, at the age of 32. During his short but prolific career, Mr. Vizzini often corresponded with fans who told him that his books helped them cope with their own mental anguish. Now those messages come to her.

A strange thing happened after Mr. Vizzini’s death. Rather than fading, interest in his work has grown, as a new generation of young fans discovers his books. His young adult novels, including “Be More Chill” and “It’s Kind of a Funny Story,” which chronicles the five days he spent in a Brooklyn psychiatric ward, continue to sell tens of thousands of copies a year, and collectively have more than a million copies in print.

Other artists are now adapting his stories into new forms — including, improbably, a raucous pop-rock, sci-fi musical comedy based on “Be More Chill.” The show — which had a sold-out Off Broadway run last year after a cast album went viral online, gathering more than 200 million streams — opened March 10 at the Lyceum Theater on Broadway, and has been optioned for a forthcoming feature film.

The enduring success of Mr. Vizzini’s work has been a source of consolation for his family and friends. But it’s also a constant reminder of his absence.

“I’m glad that he’s reaching so many people on a positive level and helping them feel less alone in the world,” Ms. Embury said. “It’s bittersweet, because he’s not here.”

‘Still kind of a kid’

He was born Edison Price Vizzini — his parents named him after his grandfather, Edison Price, who founded the family’s business, Edison Price Lighting, a high-end lighting fixture manufacturing company — but he went by his nickname, Ned.

Growing up in the 1980s and ’90s in Park Slope, Brooklyn, Mr. Vizzini was a creative, precocious boy who excelled in school and loved Dungeons & Dragons.

Writing came naturally to him. While he was still a student at Stuyvesant High School, he began writing for The New York Press. He wrote for The New York Times Magazine, and published his first book, an essay anthology titled “Teen Angst? Naaah,” when he was 19.

“He lived under unbelievable stress, but his truest self was really goofy, and saw the pure humor and the ludicrousness of it all,” said his sister, Nora Vizzini.

He studied computer science at Hunter College, and published his first novel when he was in his early 20s. When it came out in 2004, “Be More Chill” was celebrated as an innovative, genre-bending story that inverted classic coming-of-age and high school comedy tropes.

The novel’s teenage protagonist, Jeremy, feels invisible and irrelevant, until he swallows the tiny device that teaches him how to be cool, coaches him on how to impress girls, drive a car and deflect bullies. While on the surface it reads like a raunchy teen comedy, the novel also raises prescient questions about the corrosive side effects of technology.

Mr. Vizzini — who wrote bluntly but with humor about taboo subjects like online pornography, masturbation and drugs — was hailed as an authentic and idiosyncratic new voice who could channel universal adolescent anxieties into a sci-fi comedy.

“He could master kids’ voices because he was still kind of a kid,” Jay Mandel, Mr. Vizzini’s literary agent, said.

The accolades also triggered a cascade of stress. After “Be More Chill” was published, Mr. Vizzini, who had signed a two-book contract, tried to work on a second novel, but felt incapable of writing. He was so overwhelmed by his fear of failure that he started to panic.

One night in late November, 2004, he felt so desperate that he thought about killing himself. He called a suicide prevention hotline, which directed him to a nearby hospital. He spent five days there, and when he got out, he wrote “It’s Kind of a Funny Story,” which centers on a teenager named Craig who feels crushed by the pressures of his prestigious high school and calls a suicide hotline after he contemplates jumping off the Brooklyn Bridge.

He wrote the novel in a few feverish weeks, in what he described as a “mad monthlong dash to exorcise some demons.” It was named a Best Book for Young Adults by the American Library Association and adapted into a 2010 movie starring Zach Galifianakis, Emma Roberts and Viola Davis.

Nick Antosca, a novelist and TV writer who was a close friend and collaborator of Mr. Vizzini’s, said he didn’t know how severe Mr. Vizzini’s depression had been until he read an early manuscript of “It’s Kind of a Funny Story.” When he asked about the origin of the idea, Mr. Vizzini said he’d been hospitalized after a near-suicide.

“He never tried to hide stuff like that,” Mr. Antosca said. “He drew very heavily from his own life, whether he was writing fantasy or nonfiction.”

Mr. Vizzini made a point of talking to his young readers openly about his brush with suicide, in a way that didn’t stigmatize mental illness, or romanticize it. In a question-and-answer session with readers, he described the morass of depression as something he struggled with even after having undergone treatment in the hospital.

“Even though I didn’t want to kill myself, I didn’t really want to live, either,” he wrote.

On his website, he compared himself to his novel’s protagonist, Craig, who wasn’t “cured” of his depression at the end of the novel, but had learned to cope with it.
“He got better as in ‘he’s not going to consider suicide again.’ He sorted out some (and only some) things in his life … like I did,” he wrote.

Stressed by Hollywood

Over the next few years, Mr. Vizzini seemed to flourish. He got to know Ms. Embury, and one Friday the 13th in 2009, at a party at Mr. Vizzini’s apartment, they ended up talking for 12 hours, and decided they were meant to be together. They moved to Los Angeles, where Mr. Vizzini pursued screenwriting and continued writing fiction.

In 2010 they got married in Las Vegas on Friday the 13th, which they claimed as their lucky day, with an Elvis impersonator officiating. The next year, their son, Felix, was born.

Mr. Vizzini was also thriving professionally. In 2012, he published a middle-grade novel, “The Other Normals,” and the following year, he released a nearly 500-page young adult fantasy novel, “House of Secrets,” that he wrote with the movie director Chris Columbus. He landed a string of TV writing jobs, and wrote for shows like “Teen Wolf,” “Last Resort” and “Believe.

“He had a tremendous amount of energy,” said the actor and writer Ken Baumann, a close friend. “He realized he needed to take all that anxiety and self-criticism and subsume it into work.”

But as his Hollywood writing career was taking off, things began to unravel. He would wake up at four in the morning to work on his fiction before commuting to his TV writing job, and fell into what Ms. Embury described as “a constant state of burnout.”

“Everything was clicking, he’s getting everything he wanted, then at some point, things shifted,” she said. “Everyone has highs and lows, and he went into a low and didn’t come out of it.”

In late December of 2013, when he was in Brooklyn visiting his family, Mr. Vizzini jumped from the roof of a building.

A few months after Mr. Vizzini’s death, Ms. Embury and Felix, who is now 7, moved back to Brooklyn to be close to his family. They live in a cozy, art-filled walk-up apartment in Park Slope, with Barnabas, a tubby black and white cat.

Felix, who was 2 when Mr. Vizzini died, has no memory of his father, but has started asking more questions about him. “He’s getting to that age where he’s more curious,” Ms. Embury said.

A show he never got to see

In the close-knit world of young adult literature, Mr. Vizzini’s death came as a crushing loss. Even those who knew he had previously contemplated suicide were stunned.

“It was just something we did not see coming,” said the novelist David Levithan, a vice president and publisher of Scholastic, who became friends with Mr. Vizzini in 2004. “We were always in awe, because he started writing in his teens, and we thought he was going to be writing into his 80s.”

The musical based on “Be More Chill” was still nascent at the time.

The composer-writers Joe Iconis and Joe Tracz read the novel at the recommendation of their agents in 2011, and were immediately intrigued by its theatrical potential. “It felt like a voice I hadn’t seen in a musical before,” Mr. Tracz said.

After they signed on to adapt the story, they spoke by phone with Mr. Vizzini. “It was something that he never envisioned being turned into a musical, and he was excited and intrigued by the idea,” Mr. Tracz said.

They were nearly finished with the first draft — everything but the final song — when they learned that Mr. Vizzini had died.

“He never heard anything from the show, which is the weirdest, saddest thing,” Mr. Iconis said.

They wanted the last song to somehow reflect Mr. Vizzini’s struggle, and to stand apart from the rest of the musical, which consists of synthesizer-heavy, maximalist pop. The final song, “Voices in My Head,” is acoustic, and “feels reflective and a little bit more human,” Mr. Iconis said.

For the Broadway production, they also added a subtle tribute to Ms. Embury. In a pivotal scene, when the hero buys the tiny supercomputer from a dealer at a Payless shoe store, the box holding the device says “SABRAS by Pinkerton.” (“Pinkerton” is the name of a Weezer album that the couple liked.)

Ms. Embury cried when she spotted the reference on opening night.

She still struggles at times to process the contradictory emotions that come with being the guardian of her husband’s growing legacy.

At one point, when describing her surprise and excitement over the novel’s rebirth as a Broadway musical, she slipped into the first person plural.

“There’s no way that we expected this to happen,” she said, then paused to reflect on her pronoun choice. “I’m speaking like I’m speaking for him too.”

[On 20 October 2018, it was announced that Shawn Levy and Greg Berlanti will team up to produce a film adaptation of both the novel and the musical of Be More Chill.  It’s still to be determined which film studio will acquire the rights to make the film with Levy and Berlanti, even though they currently have first look deals with 20th Century Fox.  Other film producers who contended for the film rights included Nina Jacobson, Ron Howard, Michael De Luca, Marty Bowen, Scooter Braun, Jennifer Todd, and Robert Zemeckis.]

28 April 2019

'Be More Chill': The Journey, Part 1


[On 18 April, I posted a collection of articles on Alien: The Play, a high school stage adaptation of the 1979 sci-fi movie, which caught the nation’s attention on social media.  The attention ended up garnering a $5,000 donation from the film’s director, Ridley Scott, to allow the student cast to give an additional performance beyond the two shows the original schedule allowed.  That performance was on 26 April, and was attended by no other than Sigourney Weaver, the actress who starred in the film (which celebrated the 40th anniversary of its release on that Friday). 

[Now I’m going to chronicle the unlikely rise of the Broadway musical Be More Chill, which reached the pinnacle of theater success also through social media.  I’ve collected the New York Times coverage of the three productions—the world première in Red Bank, New Jersey, which should have been the end of its road except that the cast recording of the score went viral on the ’Net; the short Off-Broadway run on New York City’s Theatre Row; and its transfer to Broadway where it opened on 10 March for a commercial run (which currently stands at 30 previews and 56 regular performances as of 27 April).  In two installments, here are the three reviews plus a couple of additional features on the phenomenon of Be More Chill, the little play that could (and did). 

[The Street of Broken Dreams, indeed!]

“A NERD TURNS COOL WITH A LITTLE SCI-FI HELP”
by Christopher Isherwood

[Charles Isherwood’s review of the début of Be More Chill appeared on 9 June 2015 in “The Arts” section of the Times.  Isherwood clearly dismissed the play, and in another world, that would have been the end of the production’s dreams.  The New Jersey production ran at the Two River Theater in Red Bank on the Jersey Shore from 30 May to 28 June 2015 (including a five-performance extension).]

RED BANK, N.J. — Teenage angst: the grief that just keeps on giving, to popular culture, at least. The woes of the misfit and the wallflower, the snooty brutishness of the jocks and the mean girls have been a bottomless well of material for television, movies and books for decades, and the well shows no signs of running dry.

Finding novelty in such a well-worn genre becomes the challenge. “Be More Chill,” an energetic if still familiar-feeling new musical based on the young-adult novel by Ned Vizzini, updates the classic nerd-who-yearns-for-popularity story by adding a sci-fi twist. Jeremy (Will Connolly), the skinny geek protagonist, becomes transformed into the cynosure of his high school’s popular crowd when his persona is tweaked, or upgraded, as one of the songs announces, after he ingests a mysterious Japanese pill.

The show, making its premiere at the Two River Theater here, features music and lyrics by Joe Iconis, who supplied songs for the second season of NBC’s “Smash,” and a book by Joe Tracz. It introduces Jeremy in a song announcing his mild ambitions: “I don’t want to be a hero/ Just wanna stay in the line/ I’ll never be a Rob De Niro/ For me, Joe Pesci is fine.” But his desire to shine is supercharged by a wicked crush on a perky girl named Christine (Stephanie Hsu); so desperate is he for her attention that he finds the courage to sign up for the school play — ever the mark of a loser in most high schools. (Although, thanks to “Glee,” this has begun to feel so 20th century.)

“Gay!” exults his nemesis, a nasty fireplug of a kid named Rich (Gerard Canonico). Perhaps because the musical features a cast of just 10, however, the supposedly “gay” school play troupe is instantly invaded by most of the cool kids, a development that goes unexplained. (Maybe they’re all “Glee” fans?) Anyway, when harassing Jeremy in the bathroom one day, Rich reveals that he was once a “loser just like you,” until he swallowed a gray pill from Japan that includes a “quantum computer,” which implanted itself in his brain and proceeded to direct his every move. What depressed terminal nerd could resist?

And so, after acquiring a magic pellet from a pusher who, amusingly, covers his tracks by working at a Payless shoe store, Jeremy downs his pill — which must be consumed with Mountain Dew — and acquires his very own Squip, or Super Quantum Unit Intel Processor. Portrayed by Eric William Morris as the commanding-voiced epitome of chillness, the Squip begins directing Jeremy’s every action, making like a cyberstylist to give his wardrobe a makeover, and making Jeremy’s former best and only friend, Michael, invisible so that Jeremy won’t be tempted to slide back into his pathetic, constant video-game-playing ways.

As those who watched the second season of “Smash” may recall (all 26 of you), Mr. Iconis composes music in the vein of post-“Rent” pop-rock. The songs for “Be More Chill” lean toward hyper up-tempo numbers, with singsong choruses (and the occasional random singing of “na-na-na”). The more idiosyncratic songs are the fresher ones: Christine’s paean to the joys of play rehearsals, or a funny number sung by Michael (an endearing George Salazar), who locks himself in the bathroom after sneaking into a cool-kid party, and laments the loss of his best friend.

There’s also a charming 21st-century update of “The Telephone Hour,” from “Bye Bye Birdie,” called “Rich Set a Fire (The Smartphone Hour),” although it is nowhere near as infectious as the original.

Mr. Tracz’s book is along the same lines: predictable in its contours, occasionally quirky in its details. And despite performances that are bright and Red Bull-energetic, the characters tend to be well-worn types newly decked out in high tops and H & M gear. There’s the stud-jock, Jake (Jake Boyd), who somewhat implausibly proves a rival for Christine’s affections, and the bitchy popular girls, the queen bee Brooke (Lauren Marcus) and her sidekick, Chloe (Katlyn Carlson), who sets her sights on the newly cool Jeremy.

Mr. Connolly’s Jeremy doesn’t exactly transform before our eyes from neurotic milquetoast to gleaming king of the cafeteria. But he’s a genial performer with a singing voice that has a tang of Billie Joe Armstrong about it. When, inevitably, Jeremy begins having second thoughts about being controlled by the Squip and abandoning his best friend, Mr. Connolly proves affecting in his ambivalence.

And Paul Whitty, who plays all the adult roles — the hyper-enthusiastic drama teacher, the pill pusher and Jeremy’s sad-sack dad, who refuses to put on a pair of pants — differentiates each with admirable expertise.

Despite its unusual cybertwist, “Be More Chill,” which is directed at a brisk pace by Stephen Brackett (“Buyer & Cellar”), hews so closely to formulaic stories of adolescent insecurities and the brutal ecology of high school that the quirky bits register as just that, little fillips of novelty adorning a boilerplate tale, like weird squiggles scrawled across a generic plastic binder.

Even the show’s efforts at more zany comedy sometimes have a whiff of the stale about them, as when the drama teacher announces that because the club’s funding has been threatened (didn’t this happen on “Glee”?), its production of “A Midsummer Night’s Dream” will have to be set in a postapocalyptic future.

“Instead of frolicking with fairies,” he sadly intones, “there will be fleeing. From zombies.” At which point I expected one of the cool kids to roll his or her eyes and snark: “Zombies? They’re, like, so over.”

Be More Chill

Music and lyrics by Joe Iconis; book by Joe Tracz, based on the novel by Ned Vizzini; directed by Stephen Brackett; choreography by Chase Brock; sets by Dane Laffrey; costumes by Bobby Frederick Tilley II; lighting by Tyler Micoleau; sound by Zachary Williamson; fight director, Unkledave’s Fight-House; production stage manager, Amanda Michaels; music direction by Nathan Dame; orchestrations and musical supervision by Charlie Rosen. Presented by Two River Theater, John Dias, artistic director; Robert M. Rechnitz, executive producer; Joan H. Rechnitz, associate producer; Michael Hurst, managing director. At the Two River Theater, 21 Bridge Avenue, Red Bank, N.J.; 732-345-1400, tworivertheater.org. Through June 21. Running time: 2 hours 30 minutes.

WITH: Jake Boyd (Jake Dillinger), Gerard Canonico (Rich), Katlyn Carlson (Chloe), Will Connolly (Jeremy Heere), Stephanie Hsu (Christine Canigula), Katie Ladner (Jenna Rolan), Lauren Marcus (Brooke), Eric William Morris (the Squip), George Salazar (Michael Mell) and Paul Whitty (Jeremy’s Dad/Mr. Reyes/Scary Stockboy).

[The play-rating site Show-Score doesn’t generally score regional productions, but sometimes, when an out-of-town show comes into New York City, the site posts a few local reviews and scores them.  For the New Jersey première of Be More Chill, Show-Score included four notices: NJArts.net, which got an 80; Talkin' Broadway, 70; the New York Times, 65; and Scene on Stage, 65.]

*  *  *  *
“EVER LOVE A SHOW YOU HAVEN’T SEEN?”
by Elisabeth Vincentelli

[The next article to appear in the New York Times was on 14 April 2018.  The little show from the Jersey Shore was about to open at the Pershing Square Signature Center on Theatre Row and was already a hit with some theatergoers because the New Jersey cast recording had gone viral on the ’Net.  Elisabeth Vincentelli’s article was originally published in the “Arts” section of the paper.]

Before “Be More Chill” even starts previews at the Pershing Square Signature Center on July 26, it will already be one of the most popular new musicals in America, with a passionate fan base that dwarfs the number of people who have ever seen the show.

All this after a barely noticed monthlong run in New Jersey three years ago. And a little cast album that could.

When the show’s songwriter, Joe Iconis, and co-star, George Salazar, did a joint cabaret evening at Feinstein’s/54 Below this month, audience members flew in from Paris, Berlin and London. A dad got behind the wheel to ferry his daughter from Michigan. A pair of friends drove from Florida.

Annalise Heffron, 13, and her mom, Amy Cobb, spent 17 hours on a bus from their home in Cincinnati. “She picked that over the school trip to Chicago,” Ms. Cobb said by telephone later.

Still, even musical-theater aficionados may be asking: What exactly is “Be More Chill”?

Based on a 2004 novel by Ned Vizzini, the pop-rock musical, with a book by Joe Tracz, tells the story of a high school junior, Jeremy Heere, who ingests a pill-size supercomputer that makes him cooler.

Its only professional production came in June 2015 at New Jersey’s Two River Theater, which commissioned the show. The New York Times review was tepid, and despite Mr. Iconis’s spirited score and growing track record — he contributed the cult classic “Broadway, Here I Come!” to the TV show “Smash” — no commercial producer came knocking. The chill looked like rigor mortis.

And yet less than three years later, the cast album has passed 100 million streams in the United States. This, of course, is nowhere near the 2.3 billion clocked by “Hamilton,” but just under half of the streams for the vastly more established “Dear Evan Hansen” (211 million), and a lot more than another teen-oriented show, “Heathers: The Musical” (23.4 million), which ran Off Broadway and has had numerous regional productions.

So it’s not a total surprise that on Friday, a producer announced a commercial Off Broadway run, only the second professional production so far. “Knowing that people in such large numbers are connecting to it felt like a perfect opportunity,” said Gerald Goehring, whose credits include “A Christmas Story: The Musical.”

Most of the original cast will be back, and in a neat connection, Will Roland, who originated the role of the acerbic Jared in “Dear Evan Hansen,” will take on Jeremy in “Be More Chill” during the summer run, slated for nine weeks.

It’s hard to tell what ignited the frenzy, but about a year and a half after “Be More Chill” closed, the sci-fi-tinged story of the teenage dork and his friends somehow started getting traction.

Newbies would discover videos in the “recommended” column on YouTube, usually after they’d clicked on “Hamilton” or “Dear Evan Hansen” videos, and the internet helped link fans all over the world.

“I was getting tagged in fan art, then I started noticing people were writing fan fiction about my character and Jeremy,” Mr. Salazar said by telephone. “I was dumbfounded by all of it.”

Nowadays, even a show with a short run outside New York can get a cast album that may go viral. “For shows that don’t have productions, it’s a very easy way to get to a wide audience,” said the producer Ken Davenport, whose “Once on This Island” is now on Broadway. “And then the licensing companies respond.”

Indeed, Rodgers and Hammerstein picked up “Be More Chill” in July 2017 and made it available as a licensed show to schools and amateur companies.

The fan phenomenon was picking up velocity. The recording entered the Billboard Cast Album chart’s Top 10 a whopping 97 weeks after its release, by Ghostlight.

Illustrations and stories connected to the show spread on Tumblr, where “Be More Chill” inspired the second biggest musical-theater fandom of 2017, just behind the following for “Hamilton.”

Animated storyboards known as animatics popped up on YouTube; the most frequently rendered is the tour-de-force song in which Mr. Salazar’s character has an anxiety attack.

“Right after I discovered ‘Michael in the Bathroom,’ I decided to try drawing an animatic for it, even though I still didn’t know what the musical was about,” Claudia Cacace, a 22-year-old who lives near Naples, Italy, said by email. “I just related to the character so much that I felt the need to draw the scene.”

In turn, Dove Calderwood, 27, discovered Ms. Cacace’s art and commissioned her to animate the entire musical.

“It was something I wanted, and it was something I knew the fans wanted, because we didn’t have any visuals for the show,” Ms. Calderwood said by telephone from her home in Idaho Falls, Idaho.

Another popular take on “Michael in the Bathroom” is an inspired cosplay performance (that is, lip-synced in character and in costume) by a 20-year-old who goes by “Jack or Aless, depending on the situation” and hails from Toronto.

“Everyone I’ve ever talked to about this musical has told me that they’ve been in the situation Michael was in,” Jack said in an email. “Being in such a vulnerable moment in your life, and then listening to a song that has a character that knows what it’s like to go through it, it really does make you feel that you’re not alone in this.”

Ms. Heffron, the Cincinnati teenager, prefers the score’s “The Pitiful Children” and “The Squip Song” to “Michael in the Bathroom,” which, she said, “is really good but a little overrated.”

Still, she made sure to seek out Mr. Salazar during a meet-and- greet after the 54 Below concert that went on longer than the show itself. She had brought him a Pac-Man toy because his “Be More Chill” character has a Pac-Man tattoo. (The show, “Two-Player Game,” has a few more performances through the end of May.)

There is no denying that fans are committed. They turned up in droves for an amateur production of “Be More Chill” in November at New Jersey’s Exit 82 Theater.

“It was the most insane attention any of my shows has ever received,” said Mr. Iconis, still sounding slightly stunned. “We needed security for a talkback at a community theater. Security!”

[The on-line version of Vincentelli’s article was entitled “How an Anxious-Adolescent Musical (No, Not That One) Found Its Fans.”  I found that amusing!]

*  *  *  *
“DON’T CRY. IT’S ONLY A TEENAGE MELTDOWN”
by Ben Brantley

[On 10 August 2018, the Times ran Ben Brantley’s review of the Off-Broadway (and New York) première of Be More Chill (“Arts” section, as usual).  The production ran on the Irene Diamond Stage of the Pershing Square Signature Center on West 42nd Street from 9 August to 30 September 2018.  The production was nominated for four 2019 Lucille Lortel Awards, including Outstanding Musical, Outstanding Featured Actor in a Musical (George Salazar), Outstanding Featured Actress in a Musical (Stephanie Hsu), and Outstanding Projection Design (Alex Basco Koch), and one 2018 Clive Barnes Award (Will Roland, actor).

Brantley’s review was middling and Show-Score only rated it at 55, a moderate score in the “mixed” range.  The show got an over-all average score, based on 35 published notices, of 71 with 54% of the reviews positive, 37% mixed, and 9% negative.  TheaterScene,net got the site’s highest score with a 93 and The Wrap got a 30 as Show-Score’s lowest-rated review.  (The viewers gave Be More Chill an average rating of 84 on the site.)]

Two teenage girls seated near me for a recent matinee at the Pershing Square Signature Center agreed that they were so over “Hamilton.” Ditto “Dear Evan Hansen” and “Spring Awakening.” They had loved each of these youth-oriented musicals in turn, but now they had discovered the real thing.

The object of their passion is “Be More Chill,” the high-energy, high-anxiety musical that officially opened on Thursday night but is already all but sold out for its limited run (through Sept. 23). Few of the audience members, I might add, heed the injunction of the title.

On the contrary, the decibel level of their responsive shrieks matches, and sometimes overwhelms, that of the heavily amplified music. Eat your hearts out, Harry Styles and Katy Perry and all you other kiddie pop idols. This is the stuff of teen dreams with a vengeance.

Unfortunately, anyone for whom adolescence is a distant and unpleasant memory is unlikely to feel like screaming, not in ecstasy, anyway. Unlike the more nuanced “Dear Evan Hansen” and “Spring Awakening” — never mind “Hamilton” — “Be More Chill” seems like a members-only club for those caught in the hellish here-and-now of the middle teens.

Written by Joe Iconis (songs) and Joe Tracz (book), with direction by Stephen Brackett, this production not only addresses but also embodies the exhaustingly excitable metabolism of its target audience. As a consequence, what’s happening onstage feels like a closed-circuit communion between young adults and performers portraying young adults. It’s a show that might have been assembled in the bedroom of one of its unhappy characters and then streamed to the world via YouTube.

Which, by the way, is one of the principal media that turned “Be More Chill” into the sui generis sensation it already is. First staged to lackluster critical response at New Jersey’s Two River Theater three years ago, “Be More Chill” went on to become a disembodied hit with an audience that discovered the show online (via videos and a cast recording that has been streamed more 150 million times worldwide) with little or no prompting from its creators.

This is a grass-roots success story that could have happened only in the age of social media. And audiences for this show’s current New York incarnation, which is only its second professional production, arrive with a fierce sense of proprietary pride. “Be More Chill” really is all about them.

Its plot and tone exist between the brooding “Dear Evan Hansen” and another, perkier Broadway hit, “Mean Girls.” Like both those shows, “Be More Chill” — which is adapted from Ned Vizzini’s droll and eminently readable 2004 novel — deals with the anguish of feeling like an outsider in that treacherously stratified purgatory called high school.

The schlubby hero, in this instance, is Jeremy Heere (Will Roland, the nerdy Jared in the original cast of “Dear Evan Hansen”). Living in a rudderless household since his mom walked out (his dad, played by Jason SweetTooth Williams, can’t even be bothered to put on pants), Jeremy is equally low on confidence and friends.

As for school, he just wants to get through each day there unnoticed (which means not pranked, hit or generally bullied). The high points of his life are masturbating to computer porn and playing video games with his only pal, Michael Mell (the crowd favorite George Salazar). Jeremy does have a crush on the lovely Christine Canigula (Stephanie Hsu), the star of the drama program, but is more or less resigned to hopelessness.

As in “Mean Girls,” our leading nerd is given the chance to become Cool, an opportunity he will accept and live to regret. The key novelty here is that he is made over into popularity not by groovy mentors and stylists but a tiny, pill-sized computer that, once swallowed, teaches him all the right moves. The soulless soul of this machine, known as a Squip, is embodied by a dark angel who resembles Keanu Reeves in “The Matrix,” and is played with welcome wit by Jason Tam.

Beowulf Boritt’s set, accented by fluorescent frames, ingeniously suggests lives held in thrall by technology. But even once the Squip takes effect on Jeremy and (spoiler) others, the activity onstage is frantically human. From beginning to end, the score has an “OMG” urgency that never lets up, whether what’s being sung about is hooking up with a hottie (full of lyrics groaning with double entendres) or betraying your best friend.

Such breathlessness is most enjoyably deployed in a gossip-girls number inspired by “The Telephone Hour” from “Bye Bye Birdie.” This one is called “The Smart Phone Hour (Rich Set a Fire),” and it is led with vigor by Tiffany Mann as the chatty Jenna Rolan. A similar frenzy pulses through the breakout agony anthem “Michael in the Bathroom,” in which Mr. Salazar’s character barricades himself into teary solitude at a party.

The musical sequences, featuring slapdash choreography by Chase Brock, tend to blend into one another. And at times, I had the feeling that many of the uniformly intense cast members could change parts (and Bobby Frederick Tilley II’s costumes), and no one would notice.

The amplification level means that many of the lyrics are undecipherable to the previously uninitiated. Admittedly, this is sometimes a blessing (“Add some swagger to your gait or/You’ll look like a masturbator.”)

Personally, I was happiest when the plot careened off the rails into sci-fi apocalypse territory, which happens during the school’s politically corrected version of “A Midsummer Night’s Dream.” That was a hoot.

The rest of the show is more of a sustained holler, and being receptive to its charms surely requires a much younger set of ears than mine. It may be helpful to think of this bounding, exhaustingly enthusiastic puppy of a show as the theatrical equivalent of one of those high-pitched dog whistles that only those under 25 can hear.

Be More Chill

Credits Music and lyrics by Joe Iconis; Book by Joe Tracz; Choreography by Chase Brock; Directed by Stephen Brackett

Cast Cameron Bond, Gerard Canonico, Katlyn Carlson, Stephanie Hsu, Troy Iwata, Tiffany Mann, Lauren Marcus, Will Roland, George Salazar, Britton Smith, Talia Suskauer, Jason Tam and Jason SweetTooth Williams

*  *  *  *
“IT’S GONE VIRAL. NOW IT’S GOING TO BROADWAY”
by Michael Paulson

[On 6 September 2018, shortly before the Off-Broadway production closed, Michael Paulson reported in the Times that, due to its popularity in social media,  the show was going to Broadway.  Paulson recounted the astonishing rise of Be More Chill that resulted from its status on the Internet.]

“Be More Chill,” an energetic sci-fi musical set in the anxious halls of a high school, is coming to Broadway, propelled not by a presold megabrand or raves from critics, but a surge of social media.

Producers are betting that Broadway, increasingly dominated by movie adaptations, jukebox musicals and plays starring celebrities, has room for a no-name show whose early evangelists have been adolescents converted to fandom by streaming the cast album online.

Encouraged by the success of a current Off Broadway production, which sold out its run before the first performance, the producers announced Wednesday that they would open on Broadway in March at the 900-seat Lyceum Theater. The show, directed by Stephen Brackett, features a pop-rock score by Joe Iconis and a book by Joe Tracz.

“I’ve never ridden a horse like this,” said the lead producer, Jerry Goehring, a college theater administrator whose only previous Broadway outing was the six-week run of “A Christmas Story: The Musical” in 2012.

Broadway is a risky business — about three-quarters of all productions fail, and many a show with a strong tailwind has crashed. But angsty adolescents are hot these days, as evidenced by “Dear Evan Hansen,” “Mean Girls” and even “Harry Potter and the Cursed Child.” Mr. Goehring said he had raised the “Be More Chill” capitalization costs — up to $9.5 million, according to a filing with the Securities and Exchange Commission — in just a few days.

“Be More Chill,” adapted from a young-adult novel by Ned Vizzini, is about a high school student who seeks to boost his popularity by swallowing a Japanese pill that turns out to be a computer chip that functions as a de facto life coach.

The central characters, as in much popular culture about high school, are teenagers who feel socially ill-at-ease, and the universality of that experience appears to account for much of the show’s popularity. Its breakout song, “Michael in the Bathroom,” is about a boy who feels so marginalized that he shuts himself away during a Halloween party.

“Even though the story is pretty nuts and there is this crazy sci-fi element, it really is a celebration of misfits and geeks and people who feel like they don’t quite belong, and actual young people relate to the characters,” said Mr. Iconis, who wrote the show’s music and lyrics.

Mr. Iconis, a favorite on the city’s cabaret scene, enjoyed a flash of success writing songs for the television series “Smash,” but has yet to have a commercially successful musical, and “Be More Chill” will be his Broadway debut. (His most popular song, by the way, is titled “Broadway, Here I Come!” but it’s darker than that title might suggest.)

“Be More Chill” had a production in 2015 at New Jersey’s Two River Theater, which commissioned the show, but after an unenthusiastic New York Times review, Mr. Iconis thought its journey was over.

“It just kind of fizzled there — the audiences were loving it so much, but we didn’t get the review that a show like that needs to have a life, and we didn’t have a commercial producer or a famous person attached, so I felt like that was the end, and it was a huge bummer,” he said.

But then Two River and Ghostlight Records agreed to make a cast album. The release, in the fall of 2015, was unremarkable. Yet in 2017, the creative team and stars began getting an unusual number of Twitter notifications and Instagram tags for no apparent reason.

Mr. Tracz, the book writer, said people even started emailing him to ask questions about the characters.

“We started to see these fanimatic, homegrown videos of ‘Michael in the Bathroom,’ and these Tumblr and Reddit pages were getting a lot of traction, and the streaming numbers were going up substantially,” said Kurt Deutsch, the founder and president of Ghostlight Records, using the word “fanimatic” to describe animated storyboards created by fans. “It was completely organic — we don’t have tons of marketing dollars to make this happen. It just grew to become a viral sensation.”

The cast album, discovered and shared online, has now been streamed more than 170 million times worldwide, making it among the most streamed theatrical cast albums.

Mr. Goehring, the director of the theater arts program at Sacred Heart University in Connecticut, had not seen the Two River production and was unaware of the show’s growing online fan base, but he was an admirer of Mr. Iconis’s work and decided to direct a college version of the show. When fans started to fly in to see it, he snapped up the commercial rights.

That, in turn, led to this summer’s Off Broadway production, in a rented theater at the Pershing Square Signature Center, which runs until Sept. 30. Again, the Times review was unenthusiastic, but the crowds have been raucous. Most days, 1,500 people enter a digital lottery for two to four last-minute seats, and a one-week extension sold out in six hours.

Among those who saw the show this summer: Robert Wankel, the president of the Shubert Organization, which then offered the producers the Lyceum on Broadway. Mr. Wankel said he had been struck by the youthfulness of the show’s fan base, a sharp difference from the usual Broadway audience.

“This has truly been created by social media, which is fantastic,” he said. “Social media these days, I don’t have to tell you, can make or break something, and in this particular case, they’re loving it.”

So now the show’s creative team is discussing tweaks as they prepare for what they are thinking of as “Be More Chill: 3.0” — Broadway.

“The fact that we’ve gotten here because actual human beings love the show is truly remarkable,“ Mr. Iconis said. “It gives me faith.”

[Please come back to Rick On Theater on 1 May for the continuation of this series of New York Times articles on the musical phenom called Be More Chill.]